director of marketing

DIRECTOR OF MARKETING

Location:
Greater Toronto Area, ON (Hybrid)

Company:
Top-Tiered Consumer Packaged Goods Company

Reports to:
VP, Marketing

Position Overview

The
Director of Marketing
is responsible for leading the strategic direction, development, and execution of integrated marketing initiatives across a portfolio of iconic consumer brands in Canada. This role drives brand growth, market share, and profitability through consumer insight, innovation, and best-in-class execution across brand, digital, media, innovation, and go-to-market strategies.

The ideal candidate is a proven strategic marketing leader with significant progressive experience within top-tiered traditional CPG/consumer goods companies. Someone that is sharp, high-potential, who is able to thrive within a certain degree of ambiguity and who enjoys a dynamic, fast-paced high-growth environment. Strong people leadership skills, and a track record of delivering results in highly competitive environments will be required.

My client is open to considering either current Marketing Directors or current Senior Brand Managers (with people management experience) that are ready and eager for that next big career step.

We appreciate the interest in this opportunity, however, please note that only those applicants with current/recent traditional consumer packaged goods marketing experience will be contacted.

Key Responsibilities

Brand & Portfolio Leadership

• Own the long-term brand vision and annual marketing strategies for assigned brand portfolios.
• Lead brand positioning, equity building, and communications strategies across all consumer touchpoints.
• Ensure brand consistency and excellence across packaging, media, in-store, e-commerce, and experiential marketing.

Growth & Commercial Impact

• Drive revenue, market share, and margin growth through effective marketing and innovation strategies.
• Partner closely with Sales, Revenue Management, and Supply Chain to deliver strong go-to-market execution.
• Lead pricing, promotion, and portfolio optimization strategies in collaboration with cross-functional teams.

Consumer Insights & Innovation

• Champion consumer-first thinking by leveraging insights, analytics, and market trends.
• Lead innovation pipelines including new product development, renovations, and line extensions.
• Validate concepts through consumer research, test-and-learn pilots, and post-launch performance reviews.

Integrated Marketing & Media

• Oversee development and execution of integrated campaigns across TV, digital, social, e-commerce, and retail media.
• Manage media strategy and agency relationships to maximize ROI and effectiveness.
• Lead digital transformation initiatives, including data-driven marketing and personalization.

People Leadership

• Build, mentor, and inspire a high-performing marketing team.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Coach team members on strategic thinking, leadership, and career development.

Financial & Operational Management

• Own the marketing budget and ensure disciplined investment management.
• Track performance against KPIs and adjust strategies based on business results.
• Ensure compliance with regulatory, legal, and corporate governance requirements.

Qualifications & Experience

• Bachelor's degree in Marketing, Business, or a related field; MBA would be an asset.
• 8+ years of progressive marketing experience within consumer packaged goods.
• Proven experience leading national brands in the Canadian market.
• Strong track record of driving growth through brand building and innovation.
• Experience managing and developing high-performing teams.
• Deep understanding of media, digital marketing, e-commerce, and analytics.
• Financial acumen with experience managing large budgets and P&L impact.

Key Competencies

• Strategic and analytical thinker
• Strong commercial and consumer orientation
• Inspirational people leader
• Excellent stakeholder management and communication skills
• Results-driven with a bias for action
• Comfortable navigating ambiguity and change