Director of Marketing

10 hours ago

Greater Toronto Area, Canada Pivotree Full time $120,000 - $180,000 per year

Position Summary

The Director of Marketing is Pivotree's marketing leader, responsible for building and executing a unified ABM and demand generation strategy that drives measurable pipeline and revenue growth. This is a hands-on role for a proven B2B demand generation leader who can balance strategic vision with execution — owning the marketing engine across digital, content, web, partner, and event channels. Reports directly to the CRO with a clear path to VP of Marketing.

Roles & Responsibilities

  • Own and evolve Pivotree's
    ABM framework
    across Data, Commerce, and Supply Chain practices — including account tiering, engagement scoring, and orchestration with Sales and BDRs.
  • Design and execute
    multi-channel account journeys
    (paid, content, email, events, and social) using data from multiple sources
  • Build dashboards; run rapid A/B tests on messaging/offers; use AI-enhanced insights where they add value; improve conversion throughout the funnel.
  • Evolve Pivotree's story around data-driven commerce (industrial and retail); ensure consistent positioning across web, content, social, PR, and sales enablement.
  • Lead the website redesign; own SEO, UX, and conversion paths; make the site a top-performing demand engine for industrial and B2B retail audiences.
  • Plan/execute trade shows and partner programs; integrate pre/during/post motions; track ROI; co-market with Stibo, Syndigo, Akeneo, etc.
  • Produce case studies, guides, whitepapers, and videos tied to offerings and verticals; equip Sales with effective collateral and campaigns.
  • Manage a small team and agencies; collaborate tightly with Sales, Product/Practice leaders, and directly with customers to incorporate feedback — no 'marketing in a vacuum'.

Key Skills & Competencies

  • 7–12 years B2B marketing; 5+ years in a director-level leadership role.
  • Proven demand gen track record driving pipeline and closed-won for professional/managed services or data-centric tech.
  • Deep understanding of
    ABM orchestration, intent data, and funnel analytics.
  • Hands-on with Salesforce and Demandbase; familiarity with HubSpot/Marketo/Pardot.
  • Required: background in industrial manufacturing/distribution; plus strong understanding of B2B retail.
  • Led website redesigns, brand programs, events; highly analytical and autonomous.
  • Excellent communication; effective at cross-functional alignment and customer engagement.
  • Bachelor's in Marketing/Business or related (MBA a plus).

Career Path

Director / Sr. Director role with direct line to the CRO and no VP layer. Upon success, clear path to VP of Marketing.

What Success Looks Like

  • QoQ growth in marketing-sourced and influenced pipeline (industrial and retail).
  • Improved win rate, deal size, and velocity within target accounts.
  • Website becomes a reliable inbound engine with measurable conversion lift.
  • Stronger brand visibility in industrial manufacturing/distribution and B2B retail.
  • Clear Salesforce attribution from campaigns to closed-won and ROI

  • Marketing Manager

    19 hours ago

    Greater Toronto Area, Canada Hop Skip Marketing Full time

    This marketing manager role is client-facing. It will put your marketing experience to good use-and expose you to more tactical implementation, as well as strategy, planning and facilitation. We're looking for someone who likes to have fun, deliver top-notch work, and interact with executive-level clients. Because you'll be executing a dozen or more...

  • Director, Marketing

    4 days ago

    Greater Toronto Area, Canada Institute for Health and Human Potential Full time $90,000 - $120,000 per year

    JOB POSTINGDirector, MarketingBackground in organizational performance and/or consulting services is an assetRemote position with periodic meetings in Toronto / Greater Toronto AreaDo you enjoy being part of a purpose-driven, results-oriented team? Do you have a strong, successful background in marketing, ideally in the advisory services sector focused on...

  • Director, Go to Market

    1 week ago

    Greater Toronto Area, Canada AutoTrader.ca Full time

    TRADER Corporation's parent company AutoScout24 is the largest pan-European online car market with over 2 million listings and more than 43,000 dealer customers. With AutoScout24, users can find, finance, buy, subscribe for and sell used and new cars. The marketplace provides inspiration on cars and other vehicles and makes hard decisions easy. Since 1998...

  • Senior Director, Market Access

    1 week ago

    Greater Toronto Area, Canada Teva Pharmaceuticals Full time

    Senior Director, Market Access & Government Affairs Join to apply for the Senior Director, Market Access & Government Affairs role at Teva Pharmaceuticals Senior Director, Market Access & Government Affairs 3 days ago Be among the first 25 applicants Join to apply for the Senior Director, Market Access & Government Affairs role at Teva Pharmaceuticals Who We...

  • Director, International Market Development

    18 hours ago

    Greater Toronto Area, Canada Health Standards Organization (HSO) Full time $120,000 - $180,000 per year

    Accreditation Canada and Health Standards Organization (HSO) will not ask for personal information such as Social Insurance Numbers (SIN) or bank account information during the recruitment process via phone or email. If you receive such a request, it is not from Accreditation Canada or HSO. Applicants should always verify the legitimacy of such...

  • Canada - Account Director - Digital Marketing Agency

    3 weeks ago

    Area D (Elaho/Garibaldi), Canada Marwick Internet Marketing Full time

    This position has now been filled. However, we forecast that we will be looking for an additional Account Director in the Summer of 2022. If you would like us to keep your resume on file, please e-mail Only continue reading if: You love being part of a company's growth — Marwick's and our clients' You have a passion for expanding your digital marketing...

  • Canada - Account Director - Digital Marketing Agency

    4 days ago

    Area D (Elaho/Garibaldi), Canada Marwick Internet Marketing Full time

    This position has now been filled. However, we forecast that we will be looking for an additional Account Director in the Summer of 2022. If you would like us to keep your resume on file, please e-mail kristin@marwickmarketing.com. Only continue reading if: You love being part of a company's growth — Marwick's and our clients' You have a passion for...

  • Director, Product Marketing

    20 hours ago

    Greater Toronto Area, Canada Zynga Full time

    Level Up Your Career with ZyngaAt Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.From thrilling casino spins...

  • Account Director: Growth-Minded Digital Marketing

    2 weeks ago

    Area D (Elaho/Garibaldi), Canada Marwick Internet Marketing Full time

    An established industry player is on the lookout for an enthusiastic Account Director to join their dynamic digital marketing team. This exciting role involves engaging with clients, running discovery calls, and crafting proposals to drive growth for both the company and its clients. With a hybrid work structure and a focus on collaboration, you'll have the...

  • Account Director: Growth-Minded Digital Marketing

    2 hours ago

    Area D (Elaho/Garibaldi), Canada Marwick Internet Marketing Full time

    An established industry player is on the lookout for an enthusiastic Account Director to join their dynamic digital marketing team. This exciting role involves engaging with clients, running discovery calls, and crafting proposals to drive growth for both the company and its clients. With a hybrid work structure and a focus on collaboration, you'll have the...