Director of Marketing

2 weeks ago

Greater Toronto Area, Canada Pivotree Full time

Position Summary

The Director of Marketing is Pivotree's marketing leader, responsible for building and executing a unified ABM and demand generation strategy that drives measurable pipeline and revenue growth. This is a hands-on role for a proven B2B demand generation leader who can balance strategic vision with execution — owning the marketing engine across digital, content, web, partner, and event channels. Reports directly to the CRO with a clear path to VP of Marketing.

Roles & Responsibilities

  • Own and evolve Pivotree's
    ABM framework
    across Data, Commerce, and Supply Chain practices — including account tiering, engagement scoring, and orchestration with Sales and BDRs.
  • Design and execute
    multi-channel account journeys
    (paid, content, email, events, and social) using data from multiple sources
  • Build dashboards; run rapid A/B tests on messaging/offers; use AI-enhanced insights where they add value; improve conversion throughout the funnel.
  • Evolve Pivotree's story around data-driven commerce (industrial and retail); ensure consistent positioning across web, content, social, PR, and sales enablement.
  • Lead the website redesign; own SEO, UX, and conversion paths; make the site a top-performing demand engine for industrial and B2B retail audiences.
  • Plan/execute trade shows and partner programs; integrate pre/during/post motions; track ROI; co-market with Stibo, Syndigo, Akeneo, etc.
  • Produce case studies, guides, whitepapers, and videos tied to offerings and verticals; equip Sales with effective collateral and campaigns.
  • Manage a small team and agencies; collaborate tightly with Sales, Product/Practice leaders, and directly with customers to incorporate feedback — no 'marketing in a vacuum'.

Key Skills & Competencies

  • 7–12 years B2B marketing; 5+ years in a director-level leadership role.
  • Proven demand gen track record driving pipeline and closed-won for professional/managed services or data-centric tech.
  • Deep understanding of
    ABM orchestration, intent data, and funnel analytics.
  • Hands-on with Salesforce and Demandbase; familiarity with HubSpot/Marketo/Pardot.
  • Required: background in industrial manufacturing/distribution; plus strong understanding of B2B retail.
  • Led website redesigns, brand programs, events; highly analytical and autonomous.
  • Excellent communication; effective at cross-functional alignment and customer engagement.
  • Bachelor's in Marketing/Business or related (MBA a plus).

Career Path

Director / Sr. Director role with direct line to the CRO and no VP layer. Upon success, clear path to VP of Marketing.

What Success Looks Like

  • QoQ growth in marketing-sourced and influenced pipeline (industrial and retail).
  • Improved win rate, deal size, and velocity within target accounts.
  • Website becomes a reliable inbound engine with measurable conversion lift.
  • Stronger brand visibility in industrial manufacturing/distribution and B2B retail.
  • Clear Salesforce attribution from campaigns to closed-won and ROI

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