Head Coach – Franchise Growth

Benefits:

• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Flexible schedule
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance

About Us

Ideal Siding is one of the fastest-growing siding renovation brands in North America. We are focused on building profitable, scalable businesses for our franchise owners. Through a disciplined operating system, hands-on training, and field-level coaching, we help franchisees deliver consistent, high-quality service while growing from single-crew operators into multi-unit, CEO-led organizations. As our network expands, we are investing in leadership development and seeking a Head Coach to strengthen execution, profitability, and long-term enterprise value across the system.

About the Role

The Head Coach – Franchise Growth & Performance is a senior leadership role responsible for driving franchisee success across revenue growth, profitability, operational excellence, and leadership development.

Reporting directly to Executive Leadership, this role works hands-on with franchise owners, operational leaders, and HQ teams to ensure franchisees are effectively onboarded, consistently trained, and supported as they scale from single-unit operators into multi-unit, CEO-led businesses.

The Head Coach also designs and leads franchisee masterminds, coaches owners on financial and leadership performance, and acts as a trusted advisor focused on long-term enterprise value creation.

Key Responsibilities:

Franchise Growth, Revenue & Profitability

• Coach franchise owners to improve revenue growth, gross margin, and net profitability
• Support franchisees in scaling beyond their first crew or location
• Guide expansion into additional territories and complementary services
• Work directly with franchisees on forecasting, and performance improvement plans
• Coach owners on long-term wealth creation and enterprise value growth

Franchisee Masterminds & Peer Leadership

• Design, facilitate, and lead franchisee mastermind groups
• Create structured agendas focused on growth, execution, and accountability
• Foster peer learning, best-practice sharing, and leadership maturity
• Provide accurate, timely answers to franchisees' questions in internal chats and moderate discussions to ensure consistent, aligned business advice across the network.
• Identify and elevate top-performing franchisees as internal mentors
• Translate mastermind insights into system-wide improvements

Training, Onboarding & Coaching

• Own pre-training coordination, including scheduling training weeks and introductory sessions
• Lead onboarding of new franchisees and operational team members on systems, tools, and best practices
• Deliver and facilitate training week, including:
  • Site visits and field coaching
  • Classroom presentations
  • Sales role-playing and operational execution training
• Provide ongoing training and coaching to:
  • HQ team members
  • Management Teams of franchisees
• Support targeted retraining when operational or execution issues arise

Curriculum, Systems & SOP Development

• Develop and continuously improve training and coaching curriculum for franchisees and field staff
• Create, document, and update SOPs, walkthroughs, and visual process guides
  
• Host refresher sessions and briefings when processes or systems change
• Ensure training materials remain aligned with evolving operational standards and brand expectations

Leadership Development & Organizational Coaching

• Coach franchise owners transitioning from hands-on operators into CEO-level leaders
  
• Support leadership development for management teams within franchise locations
• Reinforce accountability, execution rhythm, and performance discipline (EOS experience an asset)
• Act as a strategic thought partner and advisor to franchise leadership

Measures of Success

• Improved franchisee profitability and revenue growth
  
• Faster ramp-up and stronger early performance of new franchisees
• Increased number of successful multi-unit franchise operators
• Consistent operational execution across the franchise network
• High engagement and perceived value of franchisee masterminds
• Strong franchisee retention and satisfaction

Ideal Candidate Profile

• 7–12 years of experience in franchising, multi-unit operations, or business coaching
  
• Proven track record of improving P&L performance
  
• Able to travel to visit franchisees in Canada and US (15-25% of the role)
• Strong facilitation and group coaching skills (masterminds, workshops, leadership sessions)
• Experience in construction, home services, or operationally complex businesses preferred
• Comfortable working directly with owners and executive leadership
• High credibility, strong communication skills, and emotional intelligence
• Able to balance strategic leadership with hands-on, field-based coaching

Why This Role Matters

The Head Coach is a force multiplier within the franchise system. By elevating franchisee performance, leadership capability, and scalability, this role directly impacts brand strength, franchisee success, and long-term enterprise value.

Flexible work from home options available.

Compensation: $100, $150,000.00 per year

Ideal Siding is the fastest-growing siding company in North America. We have gathered experience from over a dozen successful siding companies and found a way to improve customer service, labour wages and the price that the homeowner is paying to get the siding replaced.

We're more than a fast-growing franchise; we're a collective of skilled professionals who share a dedication to excellence, collaboration, and a vision for what siding can mean to our clients and communities. We're passionate about every project, from small repairs to high-end renovations, because we know that the work we do transforms homes and enhances lives.

We know that our success is built on the dedication and talent of each team member. That's why we're committed to creating a workplace where you're valued, supported, and encouraged to bring your best every day.

Ideal Siding is committed to providing a workplace free from discrimination or harassment. We expect every member of our community to do their part to cultivate and maintain an environment where everyone has the opportunity to feel included, and is afforded the respect and dignity they deserve. Decisions related to hiring, compensating, training, evaluating performance, or terminating are made fairly, and we provide equal employment opportunities to all qualified candidates and employees. We examine our unconscious biases and take responsibility for always striving to create an inclusive environment that makes every employee and candidate feel welcome.

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