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Associate Insights Manager

1 day ago

Canada Molson Coors Full time

Requisition ID: 36990 

Cheers to creating an incredible tomorrow   

At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we're on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.  

We seek, value and respect everyone's unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other's successes.  

Here's to crafting careers and creating new legacies.  

Crafted Highlights: 

The Associate Insights Manager plays a pivotal role in advancing both brand performance and innovation by bringing deep human understanding into every stage of decision making. In this role, you will guide brand and innovation teams with consumer centric insights drawn from thoughtful secondary evaluation and purposeful primary research. You will be responsible for developing and communicating integrated learning plans that support brand strategy and innovation priorities. Your work ensures that the voice of the consumer is fully embedded in how we create, refine and activate both existing brands and future offerings. This position partners closely with brand leaders and innovation partners to champion insights that are actionable, inspiring and essential for smart marketing choices and breakthrough growth.

In Marketing Insights at Molson Coors, we infuse human empathy and understanding into brand-building and innovation initiatives:

  • We listen closely to the wants, needs, hopes & fears of others. We seek to understand people so deeply that we are compelled to act on their behalf. 
  • We understand the collision between people, culture, technology, and commerce in ways that make our marketing more relevant in today's complex marketplace. 
  • We advance capability building against industry headwinds through pacesetting research that inspires our innovation team to build brands with purpose that connect with people.

What You'll Be Brewing:    

  • Design and conduct qualitative and quantitative research studies to support brand strategy & execution, creative development and campaign effectiveness. Manage relationship with external agencies to scope, brief and oversee execution of research projects.
  • Synthesize insights from multiple sources including NIQ, behavioral and brand equity tracking studies to support key brand questions and assessment of opportunities.
  • Sets the consumer learning agenda (and budgeting) for pipeline initiatives including opportunity identification, concept development & validation, naming, liquid testing, target definition, packaging development, positioning, etc.
  • Responsible for integrating multiple data sources – both primary and secondary (consumer tracking, behavior tracking, custom quantitative research, various qualitative research projects, etc.) and cultural insights (Kantar, IWSR, WGSN) to drive strategic recommendations, inspire idea development and provide analysis and associated recommendations to teams.
  • Translate data into strategic insights and recommendations for brand teams, develop critical insights that support brand foundations.
  • Deliver clear and compelling reports and presentations to internal stakeholders, including senior leadership.
  • Partner with key cross-functional teams to ensure that research aligns with business needs and timelines.

Who We're Looking For

  • You're an effective leader who possesses problem-solving abilities, exceptional project management skills, initiative to drive projects forward, accountability to own responsibilities, and empathy to successfully collaborate with others.
  • You love a challenge – you complete complex projects quickly and adeptly with your understanding of the business priorities
  • You build relationships and collaborate to get to the desired outcome
  • You take accountability for results – acting with integrity and honoring commitments
  • You have a thirst for learning – you are always looking for ways to learn and help one another grow

Key Ingredients:   

  • At least 3 years of consumer research experience (supplier, client or agency)
  • Prior experience of CPG Consumer Insights or Innovation Insights
  • Strong analytical skills and experience in both quantitative and qualitative methodologies; ability to translate insights into action
  • Ability to balance focus on short-term innovation needs of the business with longer term
  • Strategic thinking on the forefront of new trends; looking for the next new thing 
  • Extensive knowledge of consumer insights and the innovation landscape/process with ability to translate to impactful recommendations and white space opportunities
  • Able to identify and synthesize consumer information into actionable insights to key stakeholders that influence strategic decisions.
  • Clear, concise communication & story telling through data

Beverage Bonuses:  

  • Flexible work programs that support work life balance  
  • We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities 
  • We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are 
  • Engagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization 
  • Ability to grow and develop your career centered around our First Choice Learning opportunities 
  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources 
  • Access to cool brand clothing and swag, top events and, of course... free beer and beverages 
  • Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiences    

Molson Coors is an equal opportunity employer.  We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail  

 

Pay and Benefits:

At Molson Coors, we're committed to paying people fairly and equitably for the work they do.

Job Posting Total Rewards Offerings: $83,300.00 - $109,300.00 (posting salary range) + 11% target short term incentive + $11,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days).

The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting.  We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.