Graphic Design Specialist

1 week ago

Niagara Falls, Ontario, Canada Tripshepherd Full time

Graphic Design Specialist (Brand & Paid Ads)

Location: Niagara Falls, Ontario

Department: Growth / Marketing

Reports to: Chief Marketing Officer

Employment Type: Full-Time

⸻

About the Role

Tripshepherd and See Sight Tours are looking for a Graphic Design Specialist (Brand & Paid Ads) to own the visual execution of our brand across paid advertising, digital touchpoints, and real-world experiences.

This is a hands-on, execution-focused role for a designer who understands how creative impacts performance. You'll play a critical role in shaping how our brand looks and feels — from high-performing paid ads to tour guide uniforms, merchandise, signage, and family-friendly brand assets.

You'll work closely with the Growth team to ensure our visuals not only look great but also drive bookings, build trust, and create memorable experiences.

⸻

What You'll Be Responsible For

Paid Ads & Performance Creative


• Design static and light-motion creative for paid ads across Meta, Google, and other platforms


• Create and iterate ad creative based on performance data and testing results


• Collaborate with the Performance Marketing Specialist to test hooks, formats, and visuals


• Design thumbnails, overlays, and supporting creative for video ads

Digital Brand & Website Assets


• Design visual assets for landing pages, funnels, and promotions


• Support conversion-focused design initiatives in collaboration with the CRO Specialist


• Ensure brand consistency across all digital customer touchpoints

Brand & Physical Experience


• Design and maintain visual assets for tour guide uniforms (polos, jackets, hats)


• Create merchandise, signage, and print materials used across tours and locations


• Ensure consistent application of brand colours, typography, and visual standards

Brand World-Building & Family Experience


• Support the design and evolution of brand mascots


• Create kid-friendly brand materials such as colouring books, activity sheets, and fun tour assets


• Contribute to visual storytelling that enhances the overall customer experience

⸻

What We're Looking For


• 3+ years of experience in graphic design, preferably in a brand, ecommerce, or performance-driven environment


• A strong portfolio showcasing paid ad creative, brand systems, and real-world applications


• Proficiency in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), or similar tools


• Strong understanding of visual hierarchy, layout, and conversion-focused design


• Ability to move quickly, take feedback, and iterate in a fast-paced environment


• Experience designing for both digital and print/physical assets is a strong asset

⸻

Nice to Have


• Experience designing creative for paid social or performance marketing campaigns


• Basic motion or animation experience (After Effects, Canva animations, etc.)


• Experience working with travel, lifestyle, or consumer brands

⸻

What Success Looks Like in This Role


• Paid ad creative that improves engagement, CTR, and conversion rates


• A consistent, recognizable brand across digital and in-market experiences


• Fast, reliable creative execution that supports growth initiatives


• Visual assets that enhance customer trust and brand perception

⸻

Why Join Tripshepherd & See Sight Tours


• Be part of a fast-growing travel company with global reach


• See your work come to life both online and in real-world tour experiences


• Work directly with leadership and have real ownership over your output


• Join a lean, performance-driven Growth team focused on results

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