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Tourism Specialist
3 weeks ago
JLL empowers you to shape a brighter way. Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you've got deep experience in commercial real estate, skilled trades or technology, or you're looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward. JLL is seeking a dynamic Tourism Specialist to join our team and drive strategic destination marketing initiatives that enhance visitor experiences and deliver optimal business results. This role offers an exciting opportunity to shape tourism development through innovative marketing strategies, industry partnerships, and data-driven campaigns.Working closely with our Marketing Manager, you'll develop and implement comprehensive destination marketing plans while building valuable relationships across the travel trade, hospitality sector, and regional tourism partners. You'll play a key role in increasing market share through research-based advertising strategies and tactical programs designed to attract and engage the tourist market.What This Job InvolvesStrategic Marketing & PlanningDevelop and implement strategic destination marketing plans, strategies, tactics and programs in conjunction with the Marketing Manager to deliver optimal business resultsPlan new research-based advertising strategies for current and subsequent years that will increase tourism market shareStudy strategic advertising/promotional options (digital and web based) to raise the profile of the Centre in B2B Travel Trade mediaDevelop strategies and messaging to promote long weekend excursions, spring breaks, and holiday shoppingRelationship Building & Partnership DevelopmentBuild and maintain relationships with the travel trade, hospitality trade, and regional tourism partnersDevelop relationships with centre retailers to ensure strong participation in retailer-driven initiatives (i.e.: Tourist Perks and Loyalty programs)Design, develop and conduct familiarization tours for media, event planning, and tour operatorsRaise the profile of the centre by attending meetings, seminars, conventions, and workshopsResearch & AnalysisIncrease accessibility and sharing of tourism research, quality assurance programs, performance indicators, business metrics and best practicesGather tourism statistics and research to contribute to the Leasing Kit and assist the Leasing Department in retailer acquisitionPrioritize provincial assets that yield high tourism demandProgram Development & ImplementationFurther develop and promote tactical programs aimed at the tourist marketDevelop strategies to increase the tourism shopper database and social media connections alongside MarketingDevelop strategies and tactics to increase tourist shopper spending and length of visitWork with Specialty Leasing to implement special projects and generate revenue through sponsorship programsVisitor Experience & OperationsDrive the quality of the visitor experience, providing consistent standards of facilities, services and welcome that meets all visitors' needsDevelop content for project specific Travel Trade Press ReleasesDomestic travel as requiredWhat You Need to SucceedEducation & ExperienceCollege Diploma in Tourism or Hospitality preferredMinimum 3-5 years' work experience within the tourism or hospitality industry requiredMust have established networking relationships specific to tourismSkills & CompetenciesProficient understanding of Marketing is a definite assetStrong relationship building techniquesPassion for creativity with proven ability to develop breakthrough ideas and bring them to marketSound interpretation of market research capabilitiesProven sales/negotiating skillsProficient in developing ongoing, strategic campaigns for Social Media channelsDemonstrated strong verbal and written communication skillsExcellent public speaking/presentation skillsStrong computer skills in Word, Excel and PowerPointProven ability to work within a team-oriented and collaborative environmentWhat You Can Expect From UsAt JLL, we make sure that you become the best version of yourself by helping you realize your full potential in an entrepreneurial and inclusive work environment. We will empower your ambitions through our dedicated Total Rewards Program, competitive pay and benefits package.Apply today and join an industry leader that dares to be different and build new worlds together.Location: On-site –Niagara, ONIf this job description resonates with you, we encourage you to apply even if you don't meet all of the requirements. We're interested in getting to know you and what you bring to the tableJLL Privacy NoticeJones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL's recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.For more information about how JLL processes your personal data, please view our Candidate Privacy Statement.For additional details please see our career site pages for each country.For candidates in the United States, please see a full copy of our Equal Employment Opportunity policy here.Jones Lang LaSalle ("JLL") is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process – including the online application and/or overall selection process – you may email us at This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.
