Growth Marketing Manager

1 week ago

Mississauga, Ontario, Canada Rocky Health Full time US$75,000 - US$100,000 per year

Job Summary

We are seeking a hands-on Growth Marketing Manager to lead our e-commerce growth engine across email, SMS, CRM, SEO, and customer retention. In this role, you will plan and execute lifecycle marketing campaigns, optimize organic and paid acquisition channels, and analyze performance data to drive measurable revenue growth for The ideal candidate has experience with Klaviyo, Shopify, Meta/Google ads, and SEO best practices, and is comfortable working in a fast-paced, data-driven environment. You will collaborate with cross-functional teams and manage junior marketing staff to improve LTV, retention, and overall marketing performance.

Responsibilities

1. E-Commerce Marketing Execution

  • Plan and execute email & SMS campaigns, including flows, segmentation, deliverability optimization, and A/B testing
  • Manage lifecycle & retention programs: win-back, post-purchase, upsell/cross-sell, churn reduction
  • Oversee SMS compliance (CASL), automation, attribution tracking
  • Manage CRM: customer segmentation, LTV tracking, audience building, cohort insights
  • Collaborate with content and creative teams to deliver high-performing campaigns

2. Paid Digital Competency (Execution or Oversight)

  • Brief, coordinate, or collaborate with agencies on Meta, Google, and TikTok ads
  • Understand key acquisition metrics: CPA, ROAS, MER, CTR, CVR
  • Review paid performance dashboards and provide actionable recommendations
  • Support creative testing frameworks for paid ads

3. Data & Analytics

  • Analyze performance using Northbeam, GA4, and paid media dashboards
  • Build lightweight dashboards; evaluate funnel performance and customer cohorts
  • Understand attribution logic (last-click vs blended) and apply to decision-making
  • Use data to drive iterative improvement across lifecycle campaigns

4. Creative & Brand

  • Write high-converting copy for email, SMS, landing pages, and marketing campaigns
  • QA creative assets including UGC, static, video, branded content, influencer/sports integrations
  • Contribute to brand-led storytelling and lifestyle-focused campaigns

5. SEO & Website Optimization

  • Conduct keyword research and implement on-page SEO best practices
  • Optimize landing pages, blog content, and site structure to improve organic search rankings
  • Work with content and dev teams to improve technical SEO, site performance, and crawlability
  • Monitor organic traffic performance and identify opportunities for growth

6. Project & Team Management

  • Manage junior marketing staff (content coordinator, lifecycle specialist, social media assistant)
  • Lead sprint planning, weekly workflows, and campaign calendars
  • Collaborate cross-functionally with product, pharmacy operations, and clinical teams
  • Maintain timelines, ensure asset delivery, and uphold creative/brand standards

7. Technical Tools (Must-Haves)

  • Klaviyo (or similar ESP: Mailchimp, Iterable, )
  • Shopify
  • Meta Ads Manager (basic execution or strong oversight)
  • Google Ads (basic)
  • Northbeam (nice to have; must be highly data-literate if not)
  • Basic familiarity with Figma/Canva for mockups and creative review
  • Bonus but NOT required: basic understanding of HTML/CSS for email QA

8. Industry Knowledge (Strong Plus)

  • Experience in healthcare, telehealth, pharmacy, or regulated industries
  • Understanding of compliance in email/SMS copy (restrictions on health claims)
  • Comfortable marketing high-stigma products with sensitivity and accuracy

9. Soft Skills

  • Strong written and verbal communication
  • Operates effectively in a fast-paced, founder-led, entrepreneurial environment
  • Resourceful, proactive, and comfortable taking full ownership of KPIs
  • Organized, accountable, and capable of managing multiple projects at once

What You'll Impact

  • Customer retention & LTV
  • Paid efficiency
  • Lifecycle performance
  • Revenue growth across key health product verticals
  • Creative quality and message alignment

Job Type: Full-time

Pay: $75,000.00-$100,000.00 per year

Benefits:

  • Company events
  • On-site parking

Application question(s):

  • Do you have hands-on experience creating segmentation, flows/automations, and A/B tests in an ESP like Klaviyo?
  • Do you have experience analyzing marketing data using GA4, Shopify Analytics, or similar?
  • Do you have experience managing or overseeing Meta, Google, or TikTok ads?
  • Do you have experience writing email/SMS copy for DTC or e-commerce brands?

Experience:

  • direct marketing: 5 years (required)

Work Location: In person

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