Growth & Conversion Lead (Early-Stage Tech Startup)

2 weeks ago

Newfoundland and Labrador, Canada Allure Technologies Inc. Full time

About the Role

We are building an early-stage interactive technology platform and are looking for a
Growth & Conversion Lead
to design and own the
entire customer acquisition and monetization system
from the ground up.

This role is not about social media posting or generic brand marketing. It is about
turning interest into users, and users into paying customers
through clear narrative, strong funnels, and constant iteration.

You will work directly with the founder and have significant ownership over how the product is positioned, launched, and scaled.

What You'll Do

  • Define and refine the product's core narrative and messaging
  • Design the full growth funnel:
  • Awareness → Interest → Signup → Paid VIP
  • Advise on or help structure a simple, conversion-focused landing experience
  • Test and optimize acquisition channels (organic and/or paid)
  • Analyze performance and improve conversion rates through iteration
  • Help convert early traction into repeatable, scalable growth

What This Role Is NOT

  • A content-posting or influencer role
  • A brand-only or design-only role
  • A passive execution role with no ownership

If you do not enjoy building systems, testing assumptions, and being accountable for results, this role is not a fit.

Who We're Looking For

  • Experience in growth marketing, performance marketing, or conversion optimization
  • Comfort working in early-stage environments with limited structure
  • Strong understanding of funnels, user psychology, and metrics
  • Bias toward action, experimentation, and learning
  • Interest in upside, ownership, and long-term value creation

Startup, subscription, marketplace, or creator-economy experience is a strong plus.

Compensation & Structure

This is an early-stage role with:

  • Lean initial compensation
  • Performance-based upside tied to conversions or revenue
  • Potential pathway to a longer-term leadership role as traction grows

Exact structure will be discussed with shortlisted candidates.

How to Apply

Send a message or apply with:

  • A short summary of your growth or conversion experience
  • One example where you were responsible for
    results
    , not just activity
  • Why this kind of early-stage role interests you

Why This Role Matters

This position is foundational.

You will be directly responsible for transforming an idea into a revenue-generating business and shaping the company's early growth trajectory.

Important Context

This role involves marketing and growth for a
mature, consumer product
operating in the
18+
wellness technology space
.

Candidates must be:

  • Comfortable working in adult-adjacent environments
  • Able to approach sensitive subject matter professionally and responsibly
  • Focused on conversion, messaging, and user psychology rather than explicit content creation

If you are not comfortable working in this category, this role will not be a fit.

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