Performance Marketing Manager
6 hours ago
- Own paid media strategy and performance across Google Ads (Search, Shopping, Performance Max, YouTube) and Meta (Facebook & Instagram).
- Manage agency partners, set KPIs, allocate budgets, review campaigns, and ensure alignment with business objectives and brand standards.
- Lead the transition from agency-managed campaigns to in-house execution, including campaign optimization, tooling, and process documentation.
- Partner with merchandising to prioritize SKUs, manage inventory constraints, and support product launches, clearance, and refurbished inventory.
- Direct Meta campaigns across prospecting, retargeting, product launches, and promotional initiatives, including creative testing strategies.
- Experiment and expand into additional paid channels (e.g., Reddit, LinkedIn, affiliate marketing, influencer/creator campaigns) with clear success metrics.
- Oversee reporting, forecasting, attribution, and performance dashboards to drive ROI and data-informed decisions.
- Collaborate cross-functionally with creative, lifecycle marketing, and sales teams to ensure alignment and maximize campaign effectiveness.
Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.
#LI-CL1 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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