Marketing Specialist

Marketing Specialist – Hybrid (Saskatoon-based)

Starting Salary: $57, $68,405.05 annually

Full-Time Permanent - Saskatoon, SK

Join Our Team

Are you a creative, results-driven marketer looking for your next challenge? CAA Saskatchewan is searching for a Marketing Specialist who thrives in a fast-paced environment and is passionate about building campaigns that make a real impact. In this role, you will be at the heart of our marketing initiatives, planning, executing, and optimizing campaigns that connect with our members and drive organizational success. If you love collaborating with talented colleagues and turning ideas into action, we want to meet you.

About CAA Saskatchewan

CAA Saskatchewan is a trusted leader in travel, insurance, roadside assistance, and member services across the province. For over 100 years, we have been dedicated to serving our members and communities with integrity, innovation, and care. Join us and be part of a team that values collaboration, continuous improvement, and making a difference every day.

Key Responsibilities:

• Act as the primary marketing point of contact for assigned portfolios, business lines, and projects, managing ongoing communication with internal and external stakeholders to set expectations, clarify scope, and align on timelines.
• Conduct brief monthly touchpoint calls (approx. 30 minutes) with business line stakeholders to share highlights from the past month and preview upcoming initiatives.
• Facilitate quarterly reviews with business line stakeholders to deliver comprehensive updates, discuss wins and challenges, review data points, preview next quarter's initiatives, and provide budget status.
• Collaborate with the Integrated Marketing Manager to shape annual and campaign marketing plans, and participate in quarterly team reviews to assess progress, identify opportunities, and refine strategies.
• Develop detailed campaign briefs outlining objectives, target audiences, messaging, channels, and KPIs, translating business objectives into actionable briefs for Content, Design, and Digital teams.
• Lead campaign planning and execution, using Asana to manage timelines, dependencies, and deliverables, ensuring projects stay on track and objectives are met.
• Oversee project workflows by assigning tasks, monitoring progress, resolving blockers, and ensuring resources are available for team members.
• Execute campaigns across paid, owned, and earned channels (social, search, email, print, partner placements), monitoring performance and implementing real-time optimizations to improve engagement and ROI.
• Deliver post-campaign analysis and actionable insights to inform future strategies, preparing campaign scorecards and quarterly performance summaries.
• Share insights with the team and leadership to inform ongoing and future strategies, documenting best practices and maintaining playbooks for repeatable success.

What You Bring:

• Degree or diploma in Marketing, Business Administration, Communications, or a related field
• 3–5+ years of experience in campaign planning, execution, and reporting
• Hands-on experience with social media platforms and paid advertising
• Experience with media buying (radio, magazine, Spotify, YouTube, billboards) is an asset
• Familiarity with project management tools (Asana preferred)
• Strong organizational and communication skills; ability to manage multiple projects
• Friendly, approachable, and collaborative team player

Why Join Us?

• This is a hybrid role based in Saskatoon, offering the flexibility to work from home most of the time. You'll also get to connect in person with the marketing team during regular sessions in Saskatoon, and join the team for occasional road trips to Regina for larger meetings at Head Office. These in-person experiences are a great way to collaborate, build relationships, and celebrate successes together.
• Opportunity to shape impactful campaigns for a trusted brand.
• Competitive compensation and benefits.

Excited about this opportunity? We'd love to hear from you. Apply today

How to Apply:

Send your resume and cover letter to