Growth Marketing Manager
2 days ago
About Hellamaid Hellamaid is a fast-growing home cleaning brand operating across Canada and expanding into the U.S. We are actively building a franchise-driven model and need a performance leader who can scale demand across corporate and franchise markets.
Role Overview You will own Hellamaid's paid growth engine. This is a senior, hands-on role focused on revenue, not vanity metrics. You will design, launch, and scale paid systems that support both corporate and franchise territories.
Key Responsibilities
- Own and scale Google Ads across Search, Performance Max, and Local campaigns
- Build and optimize Meta (Facebook and Instagram) ad accounts and funnels
- Develop scalable paid frameworks that franchise partners can deploy locally
- Plan and launch email campaigns tied to promotions, seasonality, and reactivation
- (Black Friday, holidays, seasonal deep cleans, moving season, referral pushes, etc.)
- Build automated email and lifecycle flows for abandoned bookings, retention, and repeat purchase
- Design full-funnel strategies from cold traffic to booked service
- Optimize landing pages and booking paths to improve conversion rates
- Track performance through GA4, GTM, CRM, and email platforms
- Establish reporting systems franchise partners can understand and use
Requirements
- 5+ years of performance marketing experience
- Deep expertise in Google Ads and Meta Ads
- Strong experience with lifecycle and email marketing systems
- Experience scaling multi-location or franchise-style campaigns
- Proven ability to manage and optimize larger monthly budgets
- Highly analytical mindset focused on ROAS, CPL, and revenue
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