Associate Growth Manager, Website CRO

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world's top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

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Rippling's website gets millions of visitors every year, and we spend millions more on paid ads driving traffic to our site.

We are looking for an Associate Growth Manager, Website CRO to improve website performance and inflect revenue for the entire business. In this role, you will contribute to Rippling's global conversion strategy by identifying opportunities, designing experiments, optimizing landing pages, and executing high-quality tests that improve conversion throughout the marketing funnel. Reporting to the Head of Automated Growth Marketing, you'll work cross-functionally with design, web ops, performance marketing, and analytics. You will ship multiple experiments each week, quickly iterate on results, and drive a very measurable impact to Rippling's bottom line. You will also think outside of the box to help us redefine the modern B2B website in the age of AI.

This is a career-defining opportunity for a go-getter and somebody who's hungry to operate in a fast-paced environment while working with a world class team. We prioritize slope and intelligence over past experience. We expect you to be a self-starter, analytical, first principles-oriented, bring big ideas, and challenge yourself to deliver step-change improvements.

• Run A/B and multivariate experiments: Execute structured, data-informed tests across landing pages and web flows to improve conversion rates and demo volume.
• Design and optimize landing pages: Build, edit, and improve landing pages. Partner with design and web ops to ensure every page is optimized for performance and aligned with our brand.
• Analyze and act: Use web analytics tools to identify friction points, measure impact, and communicate insights clearly.
• Write punchy, winning copy: you will test messaging and punchy headlines that resonate with our users to improve page conversion
• Collaborate cross-functionally: Work closely with Web Design, Web Ops, and Paid channel owners to ideate, prioritize, and execute experiments efficiently.
• Think like a growth hacker: Find creative and resourceful ways to test ideas, even when you do not have all of the tools or context at your disposal.
• Learn and adapt fast: Approach new tools, methodologies, and challenges with curiosity and ownership. You will evolve rapidly in this role.
• Contribute to CRO infrastructure: Help maintain our testing pipeline, document learnings, scale wins, and improve how we experiment as a team.

• Experience: 1 to 2 years in growth, marketing, website optimization, or another analytical/intellectually challenging job function.
• Strong project management and communication skills: You are able to balance multiple initiatives while collaborating across teams like growth, web, marketing ops, and brand.
• Structured, data-driven problem-solving skills: You are able to analyze and find solutions to ambiguous problems. You should be comfortable analyzing data in tools like Google sheets or SQL to find ways to improve results.
• Hackiness and creativity: You're constantly generating new ideas and are eager to experiment.
• Execution bias: You are scrappy, resourceful, and find ways to get things done even when you do not have all the context or tools yet.
• UX and UI intuition: You have a strong instinct for what makes a page engaging and clear, and can collaborate effectively with designers to make impactful changes.
• Punchy copywriter: You have writing experience, and can create engaging, resonant content
• Growth mindset: You learn quickly, seek feedback, and adapt in fast-moving environments.

Bonus Points

• Familiarity with UX research, web design principles, or design tools like Figma
• Hands-on experience creating content inside of a CMS
• Landing page test experience
• Prior experience at a high-growth B2B SaaS company
• Exposure to website experimentation frameworks such as Optimizely, Statsig, or VWO
• Copywriting experience for web pages, especially in the context of A/B tests or web experiments

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone's compensation–including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.