Lead Motion Designer

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we're here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what's expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in.

But here's the fun part—we don't just deliver results; we're shaping the future of marketing. Ready to build something that breaks the mold?

About The Role

The role of the Lead Motion Designer is an incredible opportunity to work with Directive's award-winning Creative team. You will be responsible for producing content for various client projects and will work in our Design department.

Our ideal candidate is knowledgeable and skilled at creating motion graphics content in After Effects, building engaging assets within brand guidelines, and producing appealing, sophisticated animations that will connect with target audiences and objectives. This person is also able to engage with clients with strategic ideas and consultative feedback.

We're looking for someone who is not only great at producing multimedia content but is also socially intuitive, collaborative, appreciative of feedback, and passionate about pushing the limits and standing out from the noise. You're also deadline-driven, a joy to work with, extremely organized, and detail-obsessed.

Roles & Responsibilities

• Assist in designing and creating storyboards, mood boards, and design frames

• Research and analyze best design techniques and solutions to create motion graphics

• Create engaging animations that connect with the target audience and achieve the target objectives

• Manage the entire lifecycle of short-form video creation for internal and external projects

• Produce content and assets for use across a wide variety of media, including social media, mobile platforms, web, and emerging media

• Take initiative on projects to over-deliver new and innovative solutions

• Adhere to brand guidelines in ways that still push creative boundaries

• Work with clients and internal stakeholders to understand the brand, audience, and intended message to create a strategic, high-performing video product

• Create original designs that communicate the desired intentions in a visually creative, unified way to current and prospective clients

• Coordinate all production requirements, potentially including VO and music, and provide final approval notifications

What you Offer

• A robust portfolio of completed motion graphic projects is required for consideration

• Expert-level knowledge of Adobe Suite and additional industry-leading motion graphics design software (AfterEffects, Illustrator, Photoshop, Premiere, Cinema 4D, Blender, Animate, etc)

• Someone who is always looking for new technologies and platforms to create motion content - including emerging generative AI platforms.

• Superb visual and conceptual skills to solve problems and create novel solutions

• Excellent verbal, written, and presentation skills

• Strong analytical skills and the ability to build your designs into a multi-channel strategy

• Ability to both fully own a project and also collaborate as a member of a team

• Bachelor's degree in Art, Graphic Design, or a related discipline is highly preferred (but not a deal-breaker)

• Bonus Points:

  • Strong character animation skills

  • Proficiency in Java for After Effects

  • 3D motion graphics abilities

What Success Looks Like

• Regularly meet or exceed client KPIs, receiving high NPS scores by delivering top-notch work and building a positive rapport with the point of contact

• Ability to get clients nodding along when presenting strategy and creating moments of delight when work resonates with them

• Projects are delivered within the deadline and adhere to the scope

Goals

1. Average Watch Length of Video Content: 25%+

2. Click-through rate: 10%+

3. NSM Attainment: 67%

4. CSAT: 4+

What We Offer

We have a set living wage at Directive

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

Mental - Access to certified therapists through Spring Health, membership to Headspace

Physical - Gympass

Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

Financial - Traditional and Roth 401(k) with a 3% company match

Bonus - Annual bonus based on tenure, which scales in total amount over time

Annual Anniversary Trip with peers and executive leadership for fun and entertainment

Work Environment Requirements

As a remote-first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to

Additional Information

At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. #LI-DC1