Web Analytics Consultant

1 week ago


Toronto, Ontario, Canada Procom Full time

Web Analytics/Digital Tagging Analyst:

On behalf of our Banking client, Procom is searching for a Web Analytics/Digital Tagging Analyst for a 12 month contract role. This position is a hybrid position with 2 days onsite at our client's Toronto office.

Web Analytics/Digital Tagging Analyst - Job Description:

The project involves supporting the Wealth web and mobile application through analytics implementation in a fast-paced environment. The role includes the integration and management of Bank's digital analytics stack to enhance digital and mobile customer experiences.

Web Analytics/Digital Tagging Analyst - Responsibilities:


• Collaborate with digital stakeholders to define KPIs and reporting requirements


• Translate business requirements into technical specifications for digital analytics


• Manage daily operations of bank's analytics stack and third-party marketing tags


• Develop and own implementation documents such as SDR and Data Layer specifications


• Ensure timely delivery and accuracy of documentation and technical coding


• Collaborate with technology teams on analytics solutions and data integrations


• Keep abreast of product updates and best practices for implementation changes


• Provide consultative services and training support to quality assurance/testing teams

Web Analytics/Digital Tagging Analyst - Mandatory Skills:


• 2+ years' experience of web development including JavaScript, jQuery, and Angular


• 1+ years' experience in analytics, with digital experience preferred


• Strong understanding of JSON structures and best practices


• Excellent communication skills (written and verbal)


• Strong time-management skills and ability to work on multiple projects


• Ability to work independently and collaborate with team members and stakeholders

Web Analytics/Digital Tagging Analyst – Nice-to-Have Skills:


• Expertise with tag management tools (DTM, Adobe Launch, Tealium, Ensighten)


• Understanding of Adobe Analytics processing rules and data feeds


• Banking industry experience


• Google Analytics or Adobe Analytics certifications


• Computer Science degree

Web Analytics/Digital Tagging Analyst – Assignment Length:

This is a 12 month contract position with the possibility of extension based on business needs and performance.

Web Analytics/Digital Tagging Analyst - Start Date:

ASAP.

Web Analytics/Digital Tagging Analyst - Assignment Location:

Toronto, Ontario, Canada. This is a hybrid role requiring 2 days in the office per week, with the possibility of increasing to 4 days.



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