Director of Talent Acquisition

About Petal

At Petal, we're revolutionizing how healthcare works.

Proudly Canadian-owned and operated, Petal is on a mission to become the leading real-time care orchestration platform in Canada by connecting patient access, provider scheduling, and compensation management into one seamless ecosystem.

Our vision is to enable value-based healthcare and transform how care is coordinated across Canada and beyond. As a high-growth SaaS organization, we are scaling rapidly and looking for impactful leaders who are energized by complex challenges, bold ideas, and meaningful outcomes.

The Opportunity

As Director of Talent Acquisition, you'll play a pivotal role in shaping Petal's next chapter of growth.

This is a strategic and hands-on leadership opportunity to build, elevate, and scale our talent engine: one that attracts, engages, and hires exceptional people who will power our mission.

You'll lead a small team of experienced recruiters and work closely with executives and department leaders to design a world-class recruitment function that blends data-driven excellence with authentic storytelling.

Key Responsibilities

Lead and Inspire

• Champion a culture of high performance by setting the bar high for talent across the organization by inspiring recruiters and hiring leaders to think boldly about what great looks like in every role.

• Provide strategic direction, mentorship, and development opportunities to a growing team of recruiters.

• Foster a culture of teamwork, accountability, and excellence within the Talent team.

Scale the Talent Engine

• Shape and adapt agile hiring strategies that keep pace with Petal's rapid growth, shifting priorities, and evolving business landscape.

• Strengthen and modernize existing processes to enhance speed, quality, and scalability while maintaining an exceptional candidate experience.

• Leverage AI, automation, and data analytics to optimize sourcing, funnel management, and predictive hiring insights.

• Monitor emerging talent trends, market shifts, and evolving skillsets to guide hiring priorities and ensure Petal remains competitive in a rapidly changing landscape.

• Collaborate with HR and business leaders to connect short-term hiring priorities with long-term workforce needs, laying the foundation for proactive planning.

• Continuously improve Petal's recruitment tech stack, ensuring systems and workflows enable data-driven insights.

• Build targeted, proactive pipelines for high-impact roles, ensuring readiness for growth and transformation.

Amplify Petal's Employer Brand

• Define and evolve Petal's employer brand positioning to reflect our story as a mission-driven, high-growth Canadian company transforming healthcare at scale.

• Lead the development of a clear and authentic Employee Value Proposition that articulates what makes Petal a uniquely rewarding place to grow and make an impact.

• Partner with Marketing, Communications, and HR to bring the EVP to life through compelling messaging, storytelling, and creative campaigns across all touchpoints: from job postings to social media and onboarding.

• Build consistent brand experiences throughout the candidate journey that showcase Petal's ambition, collaboration, and purpose-driven innovation.

• Use data and feedback to measure brand perception and candidate engagement, continuously evolving strategies to strengthen Petal's position as an employer of choice in Canadian health tech.

Champion Diversity, Equity & Inclusion

• Embed unbiased decision-making into every stage of the hiring journey.

• Build equitable hiring practices and inclusive recruitment strategies that attract a wide range of voices, perspectives, and experiences.

As Director of Talent Acquisition, you will:

• Be part of a Canadian success story that's transforming healthcare through innovation, technology, and purpose.

• Shape the next chapter of growth by building the talent strategies, teams, and experiences that will power Petal's future.

• Join a mission-driven organization where your work directly supports improved patient access and provider collaboration across Canada.

• Collaborate with passionate, ambitious leaders who value impact, authenticity, and excellence.

• Thrive in a flexible, hybrid work environment designed for both connection and autonomy.