Social Media Specialist
2 days ago
Role Overview
We are seeking a creative and data-driven Social Media Specialist to join our team in 2026. You will be responsible for developing and executing a comprehensive social media strategy across multiple companies that include Engineering, HVAC service, and retail businesses. Your goal is to increase brand awareness of our various separate companies, foster community engagement, and drive traffic through innovative content across all major platforms.
Key Responsibilities
- Strategy & Planning: Develop and execute a multi-channel social media strategy (Instagram, TikTok, LinkedIn, Facebook, etc.).
- Content Creation: Design and produce high-quality visual content, including short-form videos (Reels/TikToks), graphics, and photography.
- Community Management: Conduct real-time monitoring and engage with followers to build a loyal community.
- Growth & Trends: Stay ahead of 2026 social trends, algorithm shifts, and emerging platforms.
- Analytics: Track and report on monthly social media metrics and Google Analytics to measure campaign effectiveness.
- Paid Media: (Optional) Support paid social media campaigns by optimizing spend and targeting specific audiences.
Qualifications
- Experience: 5+ years of proven experience in social media management or digital marketing.
- Skills: Proficiency in creative tools such as CapCut, Adobe Premiere, Figma, or Canva.
- Communication: Excellent written and oral communication skills with a focus on storytelling.
- Technical: Strong understanding of search engine optimization (SEO) and social media ad systems.
- Portfolio: Candidates must provide a portfolio or links to personal/professional social channels they have managed.
Job Types: Full-time, Part-time
Pay: $50,000.00-$62,000.00 per year
Work Location: In person
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