Social Media Marketing

**Company description**

Maple Tattoo Supply entered the tattoo industry in 2014 in Europe to meet the demand for diversity and high quality that customers world wide were demanding. We offer best quality industry leading tattoo brands to provide the support and equipment required to create long lasting beautiful tattoos.

At Maple Tattoo Supply we are happy to bring the depth of our product knowledge to the tattoo sector in North America Any questions about us? We have you covered. We always have someone on hand to answer your inquiries. We believe in prompt customer service, all of your inquires can be answered within 24 hours. If you have any problems, comments, or suggestions, you are welcome to contact us. We constantly listen to our customer’s advice and feedback in order to improve the level of service we provide and access emerging products in the industry.

**Job description**

We are seeking a motivated Social Media Specialist to effectively engage with targeted virtual communities and network users.

Our objective is to achieve exceptional customer engagement, foster intimacy, drive website traffic, and increase revenue through strategic utilization of the social media marketing roadmap.

As a representative of our company / brand, you will actively participate in relevant conversations, gently promoting our products/services while providing support to existing and potential customers.

Your expertise in social media marketing will be essential in achieving our goals and establishing strong brand connections.

**Responsibilities**:

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Provides short
- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Creates new strategies for market development, acquiring and analyzing data, and consulting with internal and external sources.
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

Requirements and skills
- Proven working experience in social media marketing or as a Digital Media Specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience.
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Demonstrable experience leading and managing SEO/SEM, marketing database, and social media advertising campaigns
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
- Fluency in English
- BS in Communications, Marketing, Business, New Media or Public Relations

**Job Types**: Full-time, Part-time, Freelance

**Salary**: From $37,000.00 per year

Expected hours: 40 per week

Schedule:

- Monday to Friday
- Weekends as needed

Supplemental pay types:

- Bonus pay

Application question(s):

- How many years of graphic design experience do you have?

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- SEO: 3 years (required)
- Adobe Photoshop: 3 years (required)
- Adobe Illustrator: 1 year (preferred)
- Adobe Premiere: 1 year (preferred)
- Social Media Marketing: 3 years (required)

Work Location: In person

Expected start date: 2021-09-01