Social and Content Strategist

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Monks is seeking an experienced
Social and Content Strategist
to join our expanding Strategy team. In this role, you will be responsible for planning, implementing, managing, and monitoring the social media strategy for a luxury automotive client, focusing on increasing brand awareness, improving marketing efforts, and enhancing sales and performance. As a Social Media Strategist, you should have excellent multitasking skills to handle all our social media accounts in a cohesive way.

Key Responsibilities

• Support strategy directors in developing content and social strategies based on the client's brand objectives, KPIs, audiences, message, and voice, as well as on macro and locally relevant cultural trends and insights, overall industry best practices, intelligence, and media performance data.
• Provide hands-on project work, briefs, strategic POV and recommendations to inform content development for connection moments and tactics, creative approaches and to answer clients' business challenges and requests.
• Partner closely with account, creative, social and operations teams, and any other capabilities, to deliver and implement best-in-class innovative strategies.
• Approach all work with a data and culture mindset, global and local relevance lens, and a scaled content and performance rigor.
• Provide thought leadership on content marketing vision and best practices for the marketing of today and tomorrow, powered by AI, fueled by cultural context, trends and conversations, and think dynamically about the evolution of creative media, performance marketing, content creation, and communication planning.
• Conduct audience trend and competitive analysis regularly to inform clients and creative team as to white space for our brand to play
• Work closely with analytics team to inform creative briefs, enabling creative teams to create original, high-quality content that aligns with the brand's voice and resonates with the target audience
• Liaise with writers and designers to ensure content is informative, appealing, and optimized for each social media platform
• Facilitate client-company communication (respond to queries, get reviews, and organize chats and Q&A sessions)
• Prepare weekly and monthly reports on social media performance and audience engagement in collaboration with the Data Team.
• Stay up-to-date with new digital technologies and social media best practices in the automotive industry

Background & Skills

• Proven work experience as a Social Media Strategist or Social Media Manager, preferably in the automotive industry
• Hands-on experience using social media for brand awareness and community building
• Understanding of social media metrics and analytics tools
• An ability to identify target audience preferences and build content to meet them, specifically for automotive brands known for their luxurious, innovative, and high-performance vehicles
• Familiarity with social media content creation and publishing best practices
• Excellent multitasking skills and the ability to manage multiple accounts simultaneously
• BS degree in Marketing or relevant field
• Strong understanding of the automotive industry and its unique social media challenges and opportunities
• Exceptional communication and presentation skills
• Fluency in English (additional language skills are a plus)

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
Monks is committed to ensuring equal access and participation for people with disabilities. We are committed to treating people with disabilities in a way that allows them to maintain their dignity and independence. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility and by meeting our accessibility requirements under local accessibility laws.
What We Offer
Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate's sex or any other protected status.
Salary Range$75,000—$125,000 CAD

About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry's best and most diverse digital talent—to help the world's trailblazing companies outmaneuver and outpace their competition.

Monks was named a Contender in The Forrester Wave: Global Marketing Services. It has remained a constant presence on Adweek's Fastest Growing lists , ranks among Cannes Lions' Top 10 Creative Companies and is the only partner to have been placed in AdExchanger's Programmatic Power Players list every year In addition to being named Adweek's first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year , won a record number of FWAs and has earned a spot on Newsweek's Top 100 Global Most Loved Workplaces 2023.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.