Social Media Strategist

VERB is a digital marketing agency located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world's biggest destinations, resorts, and travel brands—and with our employee travel credit, it's easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office– or wherever we happen to be working from. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.

Sound good? Great, here's who we're looking for…

The Social Media Strategist owns high profile social client relationships and provides leadership and mentorship to junior members of the team. They are highly skilled at developing and implementing marketing strategies for clients and are relied upon to provide direction for community management and monitoring.

What You Will Do

• Lead the development of annual social strategies, content calendars, and quarterly plans, ensuring to base them on research and analysis
• Review monthly dashboards and adjust strategy based on performance
• Plan, write and share social copy and blogs that are accurate, grammatically correct, and on-brand
• Create and maintain editorial calendars
• Coordinate brainstorms and create tickets
• Coordinate and review user-generated content (UGC)
• Monitor social content for comments and engagement
• Proof-read and edit work of colleagues
• Demonstrate and apply knowledge of social media strategy, tactics, and supporting tools
• Provide recommendations to clients based off social media analytics and insights
• Research and stay on top of marketing trends, best practices, social channels and strategies, and keep clients up-to-date on these developments
• Research new tools, channels, strategies, and draft annotated POV documents for clients and internal teams
• Collaborate with other teams (Creative, SEO, Analytics, Paid Media), setting up brainstorms to generate ideas and insights
• Oversee projects from start to finish and delegate as required (i.e, manage the timeline, budget, deliverables while collaborating with multi-departmental teams)
• Identify opportunities to improve team efficiencies and strategic deliverables and work with the Social Strategy Lead to implement
• Coach and, support Social Consultants and Coordinators, providing constructive advice and acting as an escalation point for client issues as required
• Effectively manage multiple deadlines and clients simultaneously
• Use scheduling, monitoring, reporting, and posting tools, as required
• Support with new business initiatives, as requested by leadership

• 3+ years of experience in digital marketing

• Post-secondary education with a focus in public relations, marketing, journalism, communications, advertising, business, or equivalent experience

• Proven experience developing and executing highly creative and effective social media and editorial content, strategies, and campaigns
• Experience measuring success by numbers and are able to share those insights with clients in an easy- to-understand way
• Ability to oversee management of accounts, understanding project scopes and requirements
• Comfortable bringing forth suggestions for project and process efficiencies
• Demonstrated ability to create and present creative ideas and solutions to clients and internal stakeholders
• Up-to-date with the latest technology and trends in the world of digital and social marketing and able to apply educated recommendations to clients based on this knowledge
• Possesses a strong creative mindset and a strong attention to detail
• Strong troubleshooting and problem-solving skills
• Excellent time management skills with the ability to meet tight deadlines
• Excellent written and verbal communication
• Highly organized with the ability to function in a fast-paced business environment

Our benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you're around.

In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team:

• 80% premium share option for Group Health Insurance (medical, dental, vision), with a health spending account to top up your claims
• A healthy living account
• Company matching RRSP program
• Top up for Parental/Pregnancy leave
• Remote and flexible work arrangements
• Transit and fitness discounts
• Recreational sports teams
• Learning and development opportunities with a multitude of resources
• Internal recognition programs