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Growth Marketing Coordinator

3 hours ago

Toronto, Ontario, Canada Casper Canada Full time

Casper Canada is a leading sleep company that was initially launched in the US in 2014 with one perfect mattress that was sold directly to consumers. Its line of obsessively engineered sleep products has expanded to include sheets, pillows, bed frames, and even a dog bed. In 2023, Casper Canada joined Sleep Country Canada's family of brands.

We're looking for a Growth Marketing Coordinator to support our digital marketing efforts with a strong focus on Paid Search. Reporting to the Senior Growth Marketing Manager, the ideal candidate is analytical, curious, and eager to learn. You'll help optimize our paid search campaigns (Google & Bing), analyze performance, and support cross-channel growth initiatives that drive online and in-store sales. This is a great opportunity for someone who's passionate about digital marketing, enjoys working with data, and wants to grow their career in a fast-paced, collaborative environment.

This is a hybrid position

What you'll do

  • Support the execution, optimization, and reporting of Google Search campaigns to drive efficient customer acquisition and revenue growth.
  • Assist with developing ad copy and conducting keyword research to improve campaign performance.
  • Assist with building Google campaign briefs and ensure our agency partners receive all required assets, messaging, and creative files on time.
  • Collaborate with our agency partner on the day-to-day management of Google Ads accounts, including creative updates, GMC (Google Merchant Center) image updates, and performance tracking.
  • Help analyze campaign data and prepare performance reports to identify trends, insights, and opportunities for optimization.
  • Work cross-functionally with content marketing, copywriters, and designers to ensure paid search campaigns align with brand messaging and overall marketing goals.
  • Assist with A/B testing and creative strategy to improve click-through and conversion rates.
  • Stay informed on Google Ads best practices, algorithm updates, and search marketing trends to improve efficiency and effectiveness.
  • Contribute to the broader paid media strategy by sharing insights and supporting initiatives across Meta, YouTube, and other digital platforms as needed.

Who you are

  • Must have a Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Must have Google Ads certification
  • Must have 1-2 years of experience in performance marketing, ideally with a focus on Google Search or PPC.
  • Familiar with key performance marketing tools including Google Ads, Google Analytics (GA4), and Google Merchant Centre.
  • Comfortable working with data and spreadsheets (Google Sheets or Excel) to analyze performance and track KPIs.
  • Detail-oriented, organized, and able to manage multiple projects simultaneously.
  • Eager to learn and grow in a dynamic, high-performance marketing environment.
  • Must have strong written and verbal communication skills.
  • Experience collaborating with agencies or cross-functional teams is a plus.
  • Experience or exposure to Meta Ads, YouTube Ads, TikTok Ads or influencer marketing is an asset.

Additional Information

This is a current open position. The salary range for this position is $55,000 - $65,000 annually. Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market.

Our recruitment process incorporates various screening technologies, which may include AI, to screen for employability or suitability. Human recruiters review all applications.

Inclusion & Belonging

We are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability. Upon request, accommodations are available during all stages of the recruitment process.