Community Marketing Specialist
1 week ago
About OrahWe want Orah to be a place where people can do their best work and feel comfortable being themselves. We care more about how you think, how you act, and the perspective you bring than whether you tick every box on a job description. If you believe you can make a strong contribution here but your experience doesn't line up perfectly, apply anyway. We'd love to hear from you.Orah is a school safety platform that helps independent schools know where students are. Orah uses the routine processes that schools already run to keep student locations updated in real-time, for use in daily operations and emergencies––making it easier for schools to account for students & significantly reduce crisis response times.We're a 35‑person EdTech SaaS company with a growing Toronto hub (six teammates on the ground today). We're ready to welcome an energetic, hands‑on Community Marketing Specialist who will build relationships with key Orah partners, identify and execute co-marketing initiatives and coordinate our North American events.The missionOwn the events and partnerships engine to:Grow Pipeline - Support the marketing team to deliver qualified opportunities from events and our channel partners.Execute World-Class Events - Run 25+ events across North America with impactful pre-event campaigns, strong at-event presence capture and tight follow-up.Runs consistent 3-month pre-event campaigns that engage prospects and increase event ROI.Ensure event targets are met (follow through)Engage & Activate Partners - Build relationships with key Orah partner organizations, keep partners updated on what's happening at Orah, coordinate conjoint marketing events and campaigns, and increase referrals to and from Orah partners by making sure that we're demonstrating value to shared & prospective clients.You'll report to:Head of Marketing…and partner weekly with Product, RevOps & Sales.What you'll doEvents (60%)Run North America events end-to-end -> Coordinate 25+ sponsored and hosted events each year. Own logistics, vendor management, travel, merch, booth assets, and on-site execution. Ensure reps log interactions and follow through on commitments.Drive pipeline from events -> Support marketing to achieve event-sourced pipeline targets.. Build rep interaction plans, track attribution windows, and run disciplined follow-up so events convert into opportunities.Run impactful pre-event campaigns -> Build lists, coordinate direct mail and gifting, send multi-touch campaigns, and work with SDRs to book meetings ahead of key conferences and hosted events.Coordinate and host Orah events -> Identify opportunities to run side-events around major conferences. Coordinate internal speakers, secure venues, create localised collateral, and promote to customers and prospects.Partnerships (40%)Source and execute joint marketing opportunities with partners -> Build relationships with independent school associations (ATLIS, NAIS, PAIS, TABS, etc.) and software partners (Blackbaud, Veracross, FACTS) to uncover new opportunities for deeper partnership beyond events. Ensure Orah shows up professionally, prepared, and consistent.Grow partner program -> Keep Orah partners updated on what's happening at Orah, coordinate conjoint marketing events and campaigns, and increase referrals to and from Orah partners by making sure that we're demonstrating value to shared & prospective clients.What makes you a great fitYou have 3+ years in marketing with hands-on experience running events.You're comfortable owning pipeline targets (you will have the support of the Head of Marketing) and can talk through the events you've coordinated end-to-end.You've worked in B2B SaaS or EdTech or understand how to operate in a sales-led environment.You're organised, structured, and keep projects moving. You communicate clearly, stay calm under pressure, and follow through on every detail.You build strong relationships with vendors, partners and internal teams, and you don't need hand-holding to deliver great work.People are drawn to you, your energy and passion for who you are. You love meeting new people and coming up with creative ideas to reach goalsYou are comfortable using tools like HubSpot, Clay and AI assistants daily.You have a bias for action, strong follow-through, and can turn loose ideas into crisp plans that drive results.80 % in‑the‑weeds / 20 % strategic: you're as sending hand-written postcards as you are mapping out a partnerships strategy.Behavioral DNA: Bias for Action, Follow‑through, Strong Convictions Loosely Held.Based in Toronto and able to join the team in‑office three days per week; comfortable with US travel monthly.Skills:Project & event managementStakeholder coordination across sales, marketing, and partnersData-driven thinkingStrong written communicationExperience working within budgetsExecution mindset; thrives in fast-paced environmentsOnly applications received through the below mentioned link will be considered for further evaluation. When prompted to upload your CV, please upload it only in a pdf format.Application link : Job Type: Full-timePay: $65,000.00-$80,000.00 per year
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