Counter Sales

Counter Sales & Service Representative

For over 54 years, New-Line Hose & Fittings has proudly lived by our commitment to "keep the customer moving." Our continued growth and expansion across Western Canada are driven by a knowledgeable, hands-on team and a relentless focus on customer success. As specialists in industrial and hydraulic hose and fittings, we've built a loyal customer base through technical expertise, dependable service, and a genuine drive to exceed expectations.

At New-Line, our people are our strength. We invest in interactive training programs, leverage technology to work smarter, and actively celebrate our team's achievements through recognition, rewards, and incentive programs. We are committed to identifying and developing key skills in our workforce so our people - and our business - continue to grow and succeed together.

Learn more about us at

The Opportunity

New-Line is growing and currently seeking a full-time Counter Sales & Service Representative to join our dedicated team at our Grande Prairie location.

This is a customer-facing, hands-on sales role that requires a strong commitment to customer satisfaction, attention to detail, and clear communication. Working with customers across multiple industries, you will help assess hose applications, prepare quotes and orders, assemble products, and provide on-site repairs and service of New-Line products.

This role is ideal for someone who enjoys problem-solving, working with their hands, learning technical products, and being part of a fast-paced, team-oriented environment.

If the following describes you and your experience, we welcome you to apply.

What You Bring

You have:

• Knowledge and experience in a similar industry; industrial parts inside or counter sales experience preferred
• Experience assembling hoses (e.g., crimper, punch lock clamp, or similar) - an asset
• Strong problem-solving skills and the ability to respond to customer inquiries, orders, or quotes in a fast, friendly, and professional manner
• Solid computer skills and the ability to pick up new software easily; experience using technology to ensure accuracy and efficiency (Experience with Sage 300 / Accpac is an asset)
• Strong sales and negotiation skills, with the ability to analyze customer needs and make recommendations based on cost, availability, and specifications
• A mechanically inclined mindset - you enjoy hands-on work and can perform product assemblies and repairs while ensuring high quality and compliance with product specifications
• A passion for learning and continuous improvement; you thrive in a learning environment and are naturally curious (Previous product and industry knowledge is an asset)
• Excellent customer service skills; you are helpful, attentive, and committed to doing everything possible to "keep the customer moving"
• Previous warehouse experience (receiving, shipping, inventory, etc.) - ideal but not required
• The ability to comfortably lift up to 40 lbs. throughout the day and enjoy working in a fast-paced environment
• A strong team-first attitude; teamwork is core to our organization, and you're always willing to help out when needed

What We Offer

• Competitive wage starting at $22–$25/hour, with the opportunity to earn more through bonuses and incentives (Compensation negotiable based on experience)
• A comprehensive benefits package, including:
• RRSP matching
• Tenure bonuses
• Educational reimbursements
• Wellness Allowance
• Extended health, dental, and vision care
• Employee recognition programs with opportunities for awards and prizes
• Company-sponsored social events including BBQs, team lunches, outings, and more
• A safety-oriented workplace with supportive team members and management
• Ongoing cross-training opportunities and the chance to grow within the company

Why You'll Love It Here & How You Can Grow

At New-Line, this role is more than a counter sales position - it's an opportunity to build a long-term career in a specialized and growing industry.

Why you'll love working here:

• You'll work in a hands-on, problem-solving environment where no two days are the same
• You'll be supported by a knowledgeable, collaborative team that values learning and shared success
• You'll receive interactive training and real-world exposure to a wide range of industries and applications
• Your contributions are recognized through rewards, incentives, and team celebrations
• You'll work for a company with a strong reputation, stable growth, and a people-first culture

Your career path at New-Line:

At New-Line, this role is designed to support both immediate success and long-term career growth.

• Build deep technical expertise and become a trusted advisor to customers
• Develop into a Subject Matter Expert in hoses, fittings, and industrial applications
• Expand your skills through cross-training in sales, service, warehouse operations, and technical support
• Benefit from structured onboarding, hands-on training, and ongoing product, safety, and systems learning supported by experienced team members
• Develop transferable skills in customer consulting, technical problem-solving, sales, and operations that support long-term career progression
• Grow into advanced roles such as Senior Counter Sales, Inside Sales, Outside Sales, or Leadership positions, based on your interests, strengths, and performance
• Build a long-term career with a stable, growing Canadian company that continues to invest in its people

Whether you're early in your career and eager to learn, or an experienced professional looking for stability, growth, and meaningful work, New-Line provides the training, tools, mentorship, and support to help you succeed - now and in the future.

Our Commitment

New-Line is an Equal Opportunity Employer. We value diversity and inclusion and take pride in fair and respectful hiring practices.

We thank all applicants for their interest; however, only those selected for an interview will be contacted, based on qualifications.

Job Type: Full-time

Pay: $22.00-$25.00 per hour

Expected hours: 40 per week

Benefits:

• Dental care
• On-site parking
• Paid time off
• Store discount
• Tuition reimbursement
• Vision care
• Wellness program

Work Location: In person