Marketing Planning Manager

OTT Financial Group is the parent organization of a group of financial services and investment companies. We leverage cutting-edge fintech innovations to bring excellent financial advice and best-in-class wealth management to our customers and business partners. Empowering 10,000+ merchants and hundreds of thousands of individual clients across Canada, we are the home to a wealth of expertise in forex and securities trading, mobile and cross-border payment, and real estate investment.

We are seeking a Marketing Planning Manager with strong experience in brand strategy, creative planning, and integrated marketing campaigns. This role focuses on conceptualizing and planning marketing initiatives, rather than direct digital execution. You will play a key role in developing brand narratives, designing campaign concepts, and managing cross-channel communications to strengthen the OTT brand presence. This is a full-time, permanent position based at our 1123 Leslie St, North York office.

What's in it for you:

• Competitive Salary: $80-100K base salary (depending on experience) plus performance bonus
• Premium benefits: comprehensive coverage, wellness perks, and generous paid vacation
• Leadership visibility: work directly with the senior leadership team and influence key decisions
• High-impact opportunities: take ownership of transformative projects that shape the company's growth trajectory
• Career advancement: clear path to expanded leadership roles in a progressive, high-performing organization
• Prestige & culture: modern offices with exclusive gym access, wellness programs, team events, and strong community presence

How you will contribute:

Brand & Campaign Planning

• Develop and execute integrated marketing and brand strategies that align with OTT's business goals.
• Plan and lead creative marketing campaigns, brand activations, PR events, and content initiatives.
• Translate business objectives into engaging campaign ideas and thematic concepts.
• Oversee the creative direction and messaging of marketing materials, ensuring alignment with brand identity.

Integrated Communications & Collaboration

• Coordinate multi-channel marketing efforts, including social media, events, PR, partnerships, and sponsorships.
• Work cross-functionally with design, content, product, and communications teams to deliver consistent brand messages.
• Manage relationships with external agencies, creative studios, and media partners.
• Support leadership in developing and implementing group-level marketing initiatives.

Market Insights & Performance Analysis

• Conduct market research and competitor analysis to inform strategy and creative direction.
• Identify consumer insights, cultural trends, and engagement opportunities across target audiences.
• Measure campaign effectiveness and provide data-driven recommendations for optimization.

What you bring to the table:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 10+ years of progressive marketing experience, with a strong focus on strategy, campaign planning, and creative development.
• 5+ years in a leadership role, including direct responsibility for managing budgets and leading marketing teams.
• Proven success in brand-building, client acquisition, and product launch campaigns with measurable impact.
• Experience in financial services, payments, real estate, or technology sectors is an asset.
• Strong creative thinking, project management, and stakeholder communication skills.
• Deep understanding of brand storytelling, audience engagement, and content strategy.
• Excellent command of English and Mandarin (both written and verbal).
• Strategic yet hands-on, with the ability to drive ideas from concept to execution in a fast-paced environment.

Office Location: 1123 Leslie Street, North York

Schedule: Mon – Fri, 9:00am to 5:30pm

OTT Financial Group is committed to fostering an inclusive and accessible environment where all employees feel valued and respected, and where every employee can realize their potential. We are committed to providing reasonable accommodation, if required, and will work with you to meet your needs. We appreciate all applicants for their interest; however, only those candidates selected for an interview will be contacted.