Marketing & Social Media Coordinator

Overview

Brass Vixens is Toronto's original pole fitness studio, dedicated to creating a positive, professional, and judgment-free space where clients of all backgrounds and skill levels can experience empowering fitness and self-expression. We're expanding our presence as a leading fitness brand for women and gender-nonconforming individuals—one that champions inclusivity, creativity, and innovation in everything we do.

Location: Brass Vixens Queen West (Queen St. West & Bathurst)

Schedule: Part-time (20 hours/week)

Compensation: Hourly pay with optional extended health benefits

Work Environment: Hybrid — a mix of in-studio and remote work

In this role, you'll support our growing community through social media management, content creation, marketing, and cross-team collaboration.

Key Responsibilities

Social Media Management & Strategy

• Develop and execute innovative and effective social media strategies to enhance brand visibility, engagement, and lead generation
• Manage day-to-day operations of social media channels and company website
• Stay current with social media best practices, tools, and trends
• Create and manage paid social ads (Meta and other platforms as needed)
• Respond to comments, messages, and mentions promptly and professionally

Analytics & Optimization

• Monitor and analyze social media performance using analytics tools
• Create regular performance reports and provide insights to optimize strategies
• Track customer engagement, reach, and SEO performance to refine campaign content

Content Creation & Marketing Support

• Create, schedule, and publish engaging content that aligns with our brand voice and marketing objectives
• Collaborate with team members to design and produce multimedia content — including graphics, videos, and written copy for social media, blog posts, and website
• Support the development of content calendars and ensure consistency across all platforms

Collaboration & Campaign Execution

• Work closely with cross-functional teams (design, sales, front desk) to ensure cohesive brand messaging
• Assist in the planning and execution of marketing campaigns, including email marketing, online advertising, and event promotion
• Coordinate and manage marketing projects, timelines, and deliverables
• Conduct market research to identify new opportunities and audience segments
• Support in creating and distributing marketing materials (brochures, promotional content, etc.)

Experience, Skills & Qualifications

• Minimum 1-2 years of experience in social media management, digital marketing, or related field
• Proven experience with social media management tools, analytics platforms, and paid ad creation
• Formal education in marketing, communications, or digital media is an asset, but a strong portfolio and hands-on experience in social media management are equally valued.
• Strong understanding of major social media platforms: Instagram & Threads, TikTok, Facebook, and X (Twitter), including their best practices and algorithms
• Excellent communication skills — able to collaborate effectively with team members across departments and communicate ideas clearly
• Proactive and self-motivated — takes initiative, brings creative ideas forward, and follows through with minimal supervision
• Excellent copywriting skills and ability to craft engaging, on-brand messaging
• Experience managing multiple projects and meeting deadlines in a fast-paced environment
• Proficiency in creating and overseeing visual content (text, image, video) tailored to different platforms
• A creative, adaptable, and detail-oriented mindset

How to Apply

Please send a cover letter, resume and portfolio with examples of your work by November 15

Job Type: Part-time

Pay: $20.00-$30.00 per hour

Expected hours: 20 per week

Benefits:

• Casual dress
• Company events
• Extended health care
• Flexible schedule
• On-site gym
• Store discount
• Wellness program
• Work from home

Work Location: In person