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Senior Manager – Partner Marketing

2 weeks ago

Toronto, Ontario, Canada AMS Full time

About Us

Join our World of Talent.

Global, culturally diverse, inclusive, and innovative - welcome to AMS, where talent is our world. Over the last two decades, AMS has redefined the landscape of talent outsourcing and consulting. From pioneering the concept of RPO to continually revolutionising how organisations approach talent acquisition, AMS stands as a world leader in the industry.

Committed, engaged, and inspired, we feel a real sense of belonging, and all have one thing in common: a real passion for talent. Become part of this world and make a difference with us.

The Role

Ready to shape the future of partner marketing? In this high-impact role, you'll be the driving force behind integrated marketing strategies that amplify our partnerships and accelerate growth. You'll own the end-to-end process—from crafting joint value propositions and messaging frameworks to executing multi-channel campaigns that deliver measurable results.

You'll collaborate with top technology partners and internal teams to design bold go-to-market plans, manage co-investment budgets, and create sales enablement programs that empower success. From industry events and webinars to ABM initiatives and digital campaigns, you'll lead efforts that put our partnerships in the spotlight.

This is your chance to influence product and GTM strategy, champion partner needs, and deliver marketing programs that make a real impact. If you thrive on building relationships, driving innovation, and turning strategy into action, we want you on our team.

Key Accountabilities

What you'll be doing:

  • Develop and own integrated partner marketing plans aligned to partner GTM objectives and company growth strategy.
  • Build joint value propositions, messaging frameworks, and sales enablement assets for technology partner solutions.
  • Design and execute multi-channel demand generation campaigns (digital, events, ABM, social, PR) in collaboration with partners and broader marketing team.
  • Manage MDF (Market Development Funds) budgets, co-investment proposals, and ROI tracking.
  • Partner with Sales and Alliances to deliver enablement programs and partner account-based marketing initiatives.
  • Drive joint participation in industry events, webinars, analyst briefings, and customer reference programs.
  • Track, analyze, and report on partner marketing program performance, providing insights for continuous improvement.
  • Serve as the internal advocate for partner needs and opportunities, influencing product and GTM strategy.

Skills & Experiences

You'll need to demonstrate:

  • Proven ability to build and maintain trusted, long-term relationships with partners and internal stakeholders.
  • Experience managing and nurturing strategic partner relationships that drive mutual growth.
  • Strong understanding of B2B buyer journeys, market dynamics, and integrated marketing strategies.
  • Ability to create and execute joint go-to-market and co-marketing plans, including setting shared KPIs and aligning objectives.
  • Demonstrated experience executing multi-channel marketing campaigns end-to-end, from planning to performance measurement.
  • Hands-on experience with CRM platforms (Salesforce, HubSpot) for lead management, tracking, and reporting.
  • Familiarity with ABM platforms such as 6sense and marketing automation/web platforms to run targeted campaigns.
  • Strong analytical skills with the ability to interpret data, build dashboards, and provide actionable insights.
  • Experience running and optimizing webinars, virtual events, and in-person events.
  • Solid marketing operations experience, including database management, campaign execution, and performance tracking.

Nice to haves:

  • Background in HR , HR tech or services

Others

Why AMS?

At AMS, different is not just good, it's valuable. We recognize the value of different perspectives and experiences in prompting innovation, sparking creativity, and solving problems.

We come from every walk of life, and our culture is open and inclusive. Our people enjoy flexibility, autonomy, and being trusted to work their way. We offer you career opportunities in every direction you want to explore. It's our world but you can do it your way.

What we offer:

We are committed to pay transparency and fairness.

List of Benefits:

Canada

Supplemental Medical/Dental/Vision, Life, Disability, RRSP/DPSP, Paid Holidays/Vacation/Sick Time, Paid Parental Leave, Performance Bonus

Our culture of inclusion and belonging.

We welcome applications from people of all backgrounds, and all aspects of employment are based on merit, qualifications, and business needs. We do not discriminate based upon age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, sexual orientation, or any other applicable legally protected characteristic.

If you require any accommodations or have any accessibility needs, please reach out via email

or make a member of our Talent Acquisition team aware at any time.

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