Channel Manager

Description
TAG Software Group is looking for a Channel Manager to join our team in Montréal, Canada (Hybrid).

About Tag Software Group
TAG Software Group is a team of experienced investors and operators dedicated to acquiring, enhancing, and growing mission-critical software companies serving SMB, enterprise, and public sector customers. Founded as part of Valsoft Corporation, TAG provides a permanent home for software companies we don't buy to sell. Our focus is on long-term partnerships that protect your legacy, employees, and customers.

Our in-house team delivers an efficient, transparent, and seller-friendly process, ensuring speed and certainty of close. Once part of TAG, your company gains access to proven best practices, dedicated value-creation resources, and the extended ecosystem of our sister companies, including proprietary in-house technology such as ValPay and Sadie AI helping your business reach the next level.

Investment Approach
Unlike private equity and venture capital firms, we are Entrepreneurs who Buy, Enhance and Grow Software Businesses. That's right; we don't sell businesses. We form a strategic alliance with existing management teams. We recognize the dedication and perseverance required to create a firm and place a premium on customers' and workers' well-being over short-term goals.

Culture
TAG Software Group is more than just a place to work; we're a team. We mean it when we say people are our greatest assets, so investing in them is our number one priority. We create an environment where our employees feel first-day-on-the-job excitement day after day, building a culture of high performers and collaboration. We celebrate our milestones, and we're proud of them. We Dream Big, Stay Humble, and Stay Hungry.

Position Description
We are seeking a Channel Manager to expand our presence across dealership associations, automotive consultants, vendor ecosystems, BDC and marketing agencies, and other strategic referral partners. This role is ideal for someone with an

extensive automotive network, strong relationship-building skills, and the ability to develop valuable partnerships that drive meaningful introductions and revenue growth. You will serve as a key connector between our organization and the broader automotive ecosystem.

Key Responsibilities

• Leverage an existing automotive network to identify and initiate new partnership opportunities.
• Build referral relationships with dealership associations, automotive consultants, fixed operations leaders, SaaS vendors, marketing and BDC agencies, and automotive influencers.
• Present partnership value propositions and secure referral agreements.
• Maintain and grow a pipeline of qualified channel partners.
• Onboard new partners with messaging, collateral, training material, and support resources.
• Deliver product demos tailored to partner audiences and dealership needs.
• Host webinars, training sessions, and partner enablement meetings.
• Provide partners with co-branded materials, marketing assets, and ongoing support to keep them actively referring.
• Build and maintain strong relationships with dealership association leaders.
• Support vendor applications, endorsements, and partnership structures for associations.
• Coordinate participation in expos, conferences, and automotive association events.
• Collaborate with Sales to route, track, and follow up on partner-generated leads.
• Work with Marketing to develop partner toolkits, presentations, and co-marketing content.
• Share partner and association insights with Product and go-to-market teams.
• Track all partnership activity, referrals, and engagement in HubSpot.
• Maintain accurate CRM documentation and provide regular updates on pipeline and performance.

Requirements

• A large, active automotive network across associations, consultants, vendor ecosystems, BDC agencies, dealer groups, and industry influencers.
• 3+ years of experience in partnerships, business development, automotive vendor sales, or association relations.
• Experience with referral agreements or channel-driven partnerships.
• Strong understanding of dealership operations and the automotive technology ecosystem.
• Excellent communication, presentation, and relationship-building skills.
• Ability to work effectively in a fast-paced, high-growth environment.
• CRM experience, ideally HubSpot.
• Based in Montréal with the ability to work 2–3 days per week in office (Hybrid).

ADDITIONAL Or PREFERRED QUALIFICATIONS

• Bilingual English/French.
• Experience working with dealership associations or industry groups.
• Background in automotive SaaS, fixed operations, or communications tools.
• Experience running partner webinars or co-marketing campaigns.
• Familiarity with AI, call automation, or automotive software tools

Benefits

• Competitive salary with partner-driven commission structure.
• Hybrid work environment (Montréal office, 2–3 days per week).
• Opportunity to build a partner ecosystem from the ground up.
• Direct involvement with high-impact industry relationships.
• Training on AI communication technology and modern dealership operations.
• Fast-moving, entrepreneurial environment with strong growth potential.

Ready to join a collaborative and innovative team where you can make an immediate impact?