Sr. Marketing Analyst II, Paid Marketing

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we're building the team to help push our shopping cart forward. If you're ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There's no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it's from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

About the Team

Are you ready to dive deep into data to shape the future of marketing strategy and media optimization? As a Senior Marketing Analyst, you will play a vital role in ensuring data integrity, attribution, and channel measurement. Your work will directly impact growth and efficiency, and you'll collaborate across Analytics, Marketing, Product, and Data Engineering to translate complex business challenges into actionable data-driven solutions. This is a unique opportunity to influence how marketing investments are executed while contributing to Instacart's overall success. This is a rare opportunity to impact a high-growth company that's already the way people feed their households. Our team excels in using data-driven insights and developing frameworks to address complex challenges within the marketplace. We serve as a point of connection between teams, facilitating collaboration, idea sharing, and alignment, helping Instacart develop more holistic solutions. We're looking for a self-driven, strategic thinker who can hit the ground running to ultimately influence decision-making across the entire organization.

About the Job

• Cultivate a data-driven, test-and-learn culture by delivering actionable marketing and lifecycle insights to stakeholders and senior executives.
• Own the integrity and attribution of marketing channels, building sound and scalable measurement frameworks.
• Evaluate incremental lift, cost vs. benefit, multi-touch attribution, and performance across media channels, including TV/OTT, paid search, paid social, affiliate, mobile, and more.
• Build predictive models and dashboards to inform optimization in marketing channels and integrated marketing campaigns.
• Partner with marketing leadership to set growth goals, plan budgets, and shape strategic roadmaps.
• Clearly communicate technical findings and insights to cross-functional teams, transforming analytical results into impactful marketing recommendations.

About You

Minimum Qualifications

• 6+ years of post-internship experience in Marketing Analytics or Growth Marketing.
• Advanced technical skills, including expertise in SQL (joins, edge cases, data warehouses), Python or R for modeling and analysis, and big data manipulation.
• Deep expertise in full-funnel analytics and marketing channel analysis, including paid media (social, search, programmatic), offline/TV, and mobile/app with an understanding of their integration into web/app funnels.
• Extensive knowledge in attribution methods, causal inference, experimentation (A/B testing), and incremental lift measurement.
• Demonstrated experience building and scaling full funnel media measurement, experimentation, and forecasting to fuel media ROAS and CAC efficiency
• Experience working with data from media vendors and media buying platforms
• Proven ability to work with cross-functional teams, including Marketing, Product, Data Science, Data Engineering, and Finance.
• Strategic thinker capable of translating complex data into actionable business decisions with a focus on execution.

Preferred Qualifications

• Experience working at B2C ecommerce/retail and B2B2C brands
• Advanced degree in Quantitative Marketing, Statistics, Econometrics, Computer Science, Mathematics, or a related field.
• Experience in designing media mix models (MMM) and multi-touch attribution (MTA).
• Familiarity with data visualization tools such as Looker or Tableau.
• Experience in rapidly growing organizations with strong alignment to both technical proficiency and business impact.