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Content Marketing Specialist

2 weeks ago

Toronto, Ontario, Canada NewStore Full time
The Role

We're looking for a Content Marketing Specialist to help tell the NewStore story through high-quality, engaging, and data-driven content. You'll play a key role in executing our content strategy across multiple channels - from blog posts and eBooks to case studies, white papers, and social media.

The ideal candidate is a creative storyteller with a strong grasp of B2B SaaS marketing and the retail technology landscape. You know how to turn complex ideas into compelling narratives that inspire and inform. You're also comfortable using AI tools to enhance efficiency and creativity in your writing process.

What You'll Do
  • Plan, write, and edit impactful content across multiple formats (blogs, eBooks, white papers, case studies, web copy, etc.) aligned with campaign and SEO goals.
  • Maintain a consistent brand voice and tone across all touchpoints.
  • Collaborate with internal teams, partners, and customers to develop thought leadership and customer success stories.
  • Manage the content calendar to ensure consistent publishing across owned channels.
  • Update and optimize existing website and blog content to align with evolving messaging and business priorities.
  • Partner with the Demand Generation team to produce content for nurture tracks and integrated campaigns that move prospects through the funnel.
  • Conduct keyword research and apply SEO best practices to improve visibility and performance.
  • Manage and grow NewStore's LinkedIn presence, from content planning to audience engagement and performance tracking.
  • Leverage AI and large language models (LLMs) to ideate, draft, and refine content efficiently while maintaining quality and originality.
  • Track and report on content and social performance metrics to measure impact and inform strategy.
What we're looking for
  • 3–5+ years of experience in content marketing, journalism, or communications, ideally within B2B SaaS or technology.
  • A proven ability to craft compelling stories that resonate with audiences and align to business goals.
  • Experience using AI tools for content creation and an understanding of how LLMs are transforming brand visibility and search.
  • Strong understanding of SEO, analytics, and content distribution best practices.
  • Excellent written and verbal communication skills, with a sharp eye for tone, detail, and consistency.
  • Highly organized, collaborative, and comfortable managing multiple priorities in a fast-paced environment.
  • Experience in retail technology or enterprise SaaS is a plus.
Our Story

At NewStore, we're on a mission to create a seamless, app-based omnichannel experience that will change the game for innovative retail brands. And guess what? We're doing just that, by empowering brands in 40+ countries to run their entire stores on an iPhone, we're paving the way for a brighter future in retail, where shopping is an effortless, enjoyable experience.

At NewStore, our diversity is our greatest strength. Our team comprises over 40 nationalities, fostering a melting pot of unique perspectives, cultural experiences, and innovative ideas.

Join us in our mission to bring the joy back to retail and be part of a team that is breaking down barriers and creating a brighter future.

Perks and Benefits
  • Generous PTO and R&R: Prioritize your well-being with a generous PTO policy and a culture that encourages you to recharge.
  • Professional Growth: Dedicated personal development budget and a learning-centric environment to advance your skills.
  • Flexible Work Options: Remote-friendly with the ability to work in a way that fits your lifestyle.
  • Balanced Work-Life: "Life-friendly" working hours to maintain a fulfilling career and personal life.
  • Financial Rewards: Employee stock options and a quarterly bonus based on company performance.