Account Based Marketing Specialist

1 day ago

Toronto, Ontario, Canada Ezra Full time
    Role: Account Based Marketing Specialist  Location: Toronto, Canada (Hybrid - 3 Days in Office)   
Who we are:  We believe everyone can be better with a coach... and we won't stop until we get there.   Coaching changes people's lives. It helps them be happier and more productive in their work. It turns entire companies into more inclusive, more productive places to be. That's why we've made it easy for more people – not just those at the top – to benefit from the world's best coaches. This is true of our EZRA team. We believe a happy team is a productive one. We help our people grow, to care deeply about and be proud of what we do.     The Role    Ezra is looking for a strategic Account-Based Marketing (ABM) Specialist to lead and scale our NA ABM efforts. This leader will report to the Director of Growth Marketing and will be responsible for owning ABM strategy, driving a measurable impact on pipeline, and partnering closely with sales and cross-functional teams to create, prioritize and execute programs. This role is ideal for a strategic marketer who is passionate about delivering targeted, high-impact plans to grow enterprise accounts.    What You'll Do
  • Partnering with Marketing, Sales, and BDR teams to develop targeted ABM programs that engage new buyers, champions, influencers, and executive decision-makers within key accounts.    
  • Owning end-to-end enterprise ABM program execution, including strategy, goal setting, budgeting, account selection/list management, planning, asset development, follow-up orchestration, and reporting.    
  • Executing multi-channel ABM campaigns against top accounts, leveraging both 1:1 and 1:few programs.    
  • Collaborating with Sales and BDRs to ensure coordinated outreach, account insights, and program alignment throughout the funnel.    
  • Using data to monitor performance, surface insights, and optimize campaigns to increase engagement, pipeline contribution, and conversion.    
  • Testing and evolving ABM tactics over time to continuously improve how we identify, reach, and influence target accounts.  
About you:
  • 4-5 years of marketing experience within B2B SaaS.    
  • Strong verbal, written, and cross-functional communication skills.    
  • Deep experience with Salesforce, 6sense, or similar ABM and marketing automation platforms.    
  • Demonstrated success building and scaling ABM programs.    
  • Ability to strategically evolve ABM tactics over time, balancing experimentation with repeatable processes. 
Life at EZRA
  • Your Own World-class coach to help you grow personally and professionally.
  • Coaching for Friends and family because coaching is a gift worth passing on. 
  • Charity Days to support the causes close to your heart - because doing good feels good.
  • Learning Budget to fuel your curiosity. If it helps you grow, we're in.
  • Weekly Wellbeing Hour just for you. No meetings. No emails. Just space to breathe, reflect, or reset.
  • Regional benefits flex to fit your location and lifestyle.
  • A welcoming place to do your best work. Comfortable, collaborative and inclusive.
  #LI-Hybrid
We're an equal opportunity employer dedicated to building a diverse team that reflects the communities in which we work, where everyone has a voice and feels able to be themselves. We believe that diversity strengthens to our culture and business. Valuing uniqueness and respecting our differences means we grow faster, become better, and achieve more. In the spirit of transparency, credentials are verified through background checks conducted upon conditional employment, in accordance with applicable laws. 

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