Account Based Marketing

Since 2012, Rightsline has been revolutionizing rights and royalties management with its leading IP Commerce SaaS platform. Trusted by global innovators like Disney, Amazon, Spotify, and the NFL, our solutions empower rights holders to maximize portfolio value, reduce risk, and increase profitability. Serving industries from media and entertainment to life sciences, our scalable platform combines advanced analytics, business process outsourcing, and decades of expertise to tackle the most complex rights and royalties challenges.

With over 300 employees across multiple regions, including the United States, Canada, the United Kingdom, and India, Rightsline fosters a dynamic, collaborative environment where innovation thrives. We're passionate about creating smarter solutions, encouraging personal growth, and celebrating creativity. Join a team that offers competitive benefits, a supportive workplace, and the opportunity to lead the future of intellectual property management.

Welcome to a world of less data entry and more data integrity. Welcome to the Rightsline reality

The Position
As the Account Based Marketing (ABM) Manager, you will design and execute data-driven ABM campaigns that target strategic and enterprise value accounts across our global footprint. This role focuses on engaging prospects and customers through personalized marketing strategies that drive pipeline growth and revenue generation. You will be pivotal in orchestrating 1:1 and 1:few ABM playbooks and campaigns, working in close partnership with cross-functional teams such as product marketing, sales, solution engineering, customer success and SDRs to ensure seamless execution and measurable outcomes.

This position best suits a marketing expert who thrives in B2B SaaS environments with enterprise level accounts and has a proven track record in creating and managing successful ABM strategies. If you are passionate about building relationships, scaling ABM programs, and using data to drive business results, this role offers the opportunity to make a significant impact on Rightsline's continued success.

What You Will Do

• Develop and implement targeted ABM strategies to drive engagement, pipeline, and bookings for key accounts, using both acquisition and expansion approaches.
• Identify and prioritize target accounts in collaboration with sales and external ABM marketing agency, tailoring campaigns across 1:1 and 1:few frameworks.
• Lead the execution of integrated, multi-channel campaigns across email, digital ads, webinars, and content syndication, and partner with our regional sales and SDR teams.
• Collaborate with cross-functional teams to build, develop and create compelling, account-specific content, assets, and creative design that resonate with key personas, including revenue operations leaders, sales leadership, and C-level executives.
• Align closely with sales teams to ensure consistent messaging, build effective sales enablement materials, and track the progression of accounts through the funnel.
• Own ABM performance reporting by monitoring KPIs such as engagement, pipeline generation, deal velocity, and revenue impact, with continuous optimization to improve results.
• Leverage ABM platforms (i.e. 6Sense/Marketo, HubSpot ), marketing automation, and CRM tools (Salesforce) to track campaign success, provide insights, and iterate on strategies.
• Stay ahead of industry trends and emerging ABM technologies to refine and enhance the ABM playbook.

What You Will Bring To The Role

• 7+ years of experience in account-based marketing, demand generation, or closely related fields within B2B SaaS, preferably Enterprise space with high ACV.
• Deep understanding of ABM strategies and tactics, with expertise in managing personalized campaigns across multiple channels.
• Proven track record of meeting or exceeding pipeline and revenue goals through targeted account-based campaigns.
• Excellent written and verbal communication skills in creating campaign materials, including landing pages and ad copywriting.
• Strong ability to collaborate across departments, especially with sales teams, to align strategies and ensure account progression.
• Excellent project management skills with the ability to manage multiple priorities, tight deadlines, and complex campaigns.
• Experience working with ABM platforms (e.g., 6Sense, RollWorks), marketing automation tools (e.g., Marketo), and CRM systems (e.g., Salesforce).
• Highly data-driven and detail-oriented, with the ability to interpret campaign performance metrics and optimize accordingly.

Compensation

• Competitive Compensation and Health & Dental Benefits
• 401K / RRSP Match Program

The
Rightsline
Advantage
At Rightsline we encourage inclusiveness, purpose and innovation. We offer flexible work hours, birthdays off, one-time home office allowance, unlimited vacation time, team socials, happy hours and career progression in a high growth environment.

• Rightsline was the very 1st cloud-based rights and contract management platform, so we're used to innovation. We're also used to incredible growth if you're into that sort of thing.
• You will become part of an amazing culture with a supportive executive team, smart colleagues who truly care, and a global team that's been rocking this virtual collaboration thing since before anyone had ever heard the term COVID19.
• You'll often hear "Yes, let's try that" and then have the chance to execute your ideas.
• You will grow more here than you would at any other company. That's a promise.
• A People First Company - 4.2 rating on Glassdoor

Our 4 Stage Recruitment Process

• Review - We review applications and screen based on a variety of criteria
• Phone - Candidates will be screened via a quick 20-minute Zoom meeting to discuss the role opportunity
• Interview - We will conduct 2 stages of interviews via Zoom
• Offer - We will make an offer to the candidate that we feel would excel most in the role.

**Please be advised that only those candidates selected for interviews will be contacted, and references will be requested for those candidates selected in the final interview stage.**

Equal Employment Opportunity
Rightsline is an equal opportunity workplace. All candidates will be afforded equal opportunity through the recruiting process. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, disability, gender identity and/or expression. We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their authentic selves to work.

If you are contacted for an interview and require accommodation during the interviewing process, please let us know.

Apply Today
If you want to join a company that strives for a mission, purpose and making an impact, we encourage you to apply today.