Digital Marketing Specialist

7 days ago

Richmond BC VW J, Canada Imprint Plus Full time $60,000 - $72,000 per year

Digital Marketing Specialist

About Us:

For over 41 years, Imprint Plus has led the industry in innovative name badge solutions, serving Fortune 500 companies and over 50,000 businesses across 100+ countries. As part of the Avery North America division of CCL Industries Inc., a global leader in specialty label and packaging solutions, we combine the close-knit culture of our Richmond, BC team with the strength of a thriving global network.

Job Description:

We are seeking a detail-oriented Digital Marketing Specialist with strong prioritization and communication skills to join our dynamic team. In this role, you will collaborate closely with cross-functional teams, both internally and externally, to ensure seamless order fulfillment and exceptional customer experiences.

Responsibilities:

Digital Marketing Management:

  • Develop and maintain a comprehensive digital marketing calendar encompassing various channels and platforms.
  • Assist our Social Media Specialist in crafting engaging posts and effective paid social campaigns.
  • Support the sales team by aligning messaging and digital initiatives with sales objectives.
  • Ensure consistency across all digital marketing materials with adherence to branding guidelines.
  • Stay updated on digital marketing trends and technologies to drive continuous improvement.

Email Marketing:

  • Coordinate compelling email campaigns in collaboration with designers and copywriters.
  • Manage an email marketing calendar to optimize campaign frequency.
  • Oversee list management and data integrity for clean lists and regulatory compliance.
  • Analyze email performance metrics to optimize campaigns and enhance engagement.

SEM (Search Engine Marketing):

  • Collaborate with external vendors to maximize ROI through Google Ads and Microsoft SEM campaigns.
  • Utilize analytics tools to track website traffic, user behavior, and campaign performance.
  • Conduct keyword research and manage campaigns using SEM measurement tools.

SEO (Search Engine Optimization):

  • Maintain and optimize keyword lists across digital platforms for improved search visibility.
  • Manage meta data to ensure effective optimization of website pages.
  • Stay updated on SEO best practices and algorithm changes to enhance organic search rankings.
  • Coordinate the creation and promotion of blog content to boost website authority.

Qualifications:

  • Bachelor's degree in Marketing, related field, or equivalent experience.
  • Proven experience in digital marketing with a focus on email marketing.
  • Solid understanding of current digital marketing concepts, strategy, and best practices.
  • Experience with digital marketing tools such as Google Analytics, SEMrush, Klavyio, or similar.
  • Strong analytical skills and data-driven thinking.
  • Excellent communication and interpersonal skills.
  • Ability to manage multiple projects and deadlines effectively.
  • Detail-oriented with strong organizational skills.

Job Type: Full-time

Pay: $28.00-$31.00 per hour

Expected hours: 40 per week

Benefits:

  • Casual dress
  • Company events
  • Company pension
  • Dental care
  • Disability insurance
  • Employee assistance program
  • Extended health care
  • Life insurance
  • On-site parking
  • Paid time off
  • Profit sharing
  • RRSP match
  • Vision care

Work Location: Hybrid remote in Richmond, BC V6W 1J8

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