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Manager, Marketing Capabilities
2 weeks ago
Work Location:
Toronto, Ontario, Canada
Hours:
37.5
Line of Business:
Marketing
Pay Details:
$91,200 - $136,800 CAD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Job Description:
We're looking for a Marketing Capabilities Manager to support the delivery and continuous improvement of marketing capabilities for TD by translating business needs into operational MarTech requirements and solutions. You will own backlog prioritization, requirements, workflow design, and cross-functional delivery with Marketing, Technology, and Analytics partners.
This role collaborates with Marketing, Data, and Technology teams to convert requirements into user stories, workflows, and wireframes. The position is responsible for facilitating delivery through JIRA and Kanban/ART cadences, documenting solutions, and supporting marketing teams. Candidates with experience in Marketing Technologies, strong data proficiency, and a background in leading complex projects are encouraged to apply.
Key Responsibilities
- Facilitate adoption and optimize the use of new capabilities. Lead efforts to integrate these capabilities into operational processes.
- Define, document, and manage end-to-end marketing capability requirements (use cases, user stories, acceptance criteria) for Salesforce Marketing Cloud and adjacent platforms.
- Run discovery workshops with business stakeholders to translate marketing objectives into technical and operational solutions.
- Design and map marketing workflows, journey flows, data flows, and integration touchpoints between various systems
- Prioritize and manage a delivery backlog using ART/Program increment planning, Kanban boards, and JIRA; own sprint-level artifacts and cadence.
- Build wireframes and low-fidelity prototypes to communicate customer journeys and campaign experiences using design tools.
- Establish measurement definitions, success criteria, and reporting requirements to demonstrate business impact (LTV, retention, conversion).
- Create and maintain Confluence documentation: solution designs, artifacts, operating procedures, and training materials for marketing ops teams.
What You Bring
- 5+ years experience in marketing operations, MarTech product management, or marketing technology delivery.
- Practical knowledge of Agile delivery at scale: ART/PI planning, Kanban flow, sprint ceremonies, and JIRA administration.
- Strong capability writing user stories, acceptance criteria, and technical/functional requirements.
- Experience designing workflows and customer journeys for digital marketing and cross-channel campaigns.
- Proficiency with Confluence for structured documentation and knowledge management.
- Experience producing wireframes or clickable prototypes with design tools.
- Strong stakeholder management and communication skills with ability to operate in a matrixed environment.
- Post-secondary degree in Marketing, Business, Computer Science, or related field.
Preferred Qualifications
- Agile Scrum or Product Owner certification (e.g., CSPO).
- Knowledge of Insurance business, Bank Act, Privacy regulations.
- Experience in a highly regulated industry like financial services.
- Knowledge of Marketing technologies from Salesforce, Adobe
Who We Are:
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.
TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing – and so will you.
Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more
Additional Information:
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.
Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.
Colleague Development
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD – and we're committed to helping you identify opportunities that support your goals.
Training & Onboarding
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.
Interview Process
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.
We look forward to hearing from you
Language Requirement (Quebec only):
Sans Objet
