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Digital Strategist
2 weeks ago
Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency's social club, hosting events as wide reaching as Curling, Trivia Nights and more.
Overview
Our growth in digital comes at a time where culture, technology have never been closer together. Gone are the days of best practices and benchmarks – we're barreling toward a new era of endless disruption. This role isn't for everyone. It's for someone who refuses mediocrity and thrives at the mere thought of a challenge.
As a Digital Strategist, you'll sit at the heart of integration between brand and digital. You'll be at home among a team of passionate, heartfelt, and bold digital experts who live in data and swim in culture. And you'll help us redefine what best in class digital really means.
Responsibilities
- Lead strategy for digital and social programs within the automotive category, understanding national, regional, and dealer-level nuances.
- Translate automotive consumer behaviour — from early consideration to dealer visit — into actionable audience insights and content strategies.
- Integrate the role of the brand into everything you do.
- Build digital ecosystems optimized for longer purchase cycles, lead generation, test-drive demand, and post-purchase engagement.
- Instruct research and data teams to uncover new findings and morph them into insights
- Develop intellectual and compelling strategy documents & content frameworks that shift the way people think
- Drive the creative brief through a clearly identified problem, insight, advantage, and strategy
- Collaborate with cross-agency teams to find new & better ways of working
- Live on the cusp of culture – articulate trends & changes in behaviour to develop POVs
- Support and mentor junior team members
Qualifications
Experience you'll have
- 3+ years of strategy experience across a holistic digital portfolio (social, content, web, email, OLA, OLV, Amazon, etc.) leveraging both paid, earned, and owned tactics
- Experience working with automotive clients considered a strong asset.
- Familiarity with automotive marketing workflows such as lead-gen pipelines, dealer marketing, and co-op structures is an advantage.Ability to design cross-channel strategies tailored to high-consideration categories like automotive.
- Extensive work within key digital platforms, including Meta Business Manager, TikTok, Google Analytics, Google Adwords, Salesforce (Braze considered an asset).
- Ability to build digital ecosystems, consumer journeys, communications plans, content matrices, and A/B testing plans
- Track record in a client-facing role, presenting to and collaborating with senior clients and agency leadership
You are an ideal candidate if you:
- Are curious by nature: you're interested how things work and why they work that way
- Are energized by the complexity and innovation within the automotive category, from EV adoption to connected-car trends.Can bring modern, culture-first thinking to a category undergoing rapid transformation.
- Are creatively driven and think of data as a vehicle to unlocking new opportunities
- Have strong written and presentation skills
- Set high quality standards of work for yourself and aim to get every detail right
- Relentlessly want to improve and grow
- Have a bias for action
Candidate Education:
- Undergraduate Degree (Marketing, Business, Public Relations/Communications, Psychology) or other related degrees considered an asset
Additional information
Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.
