Growth Marketing Manager

About the Role

We're a fast-growing B2B software company looking for a hands-on Growth Marketing Manager to design and execute campaigns that fuel our pipeline and revenue growth. This role combines demand generation, digital marketing, content creation, and customer campaigns - all with measurable impact on sales and adoption.

If you have SaaS marketing experience and thrive at running multi-channel programs that drive results, we'd love to hear from you

What You'll Do

• Run campaigns across email, paid ads, social media, webinars, and events.
• Manage the lead funnel end-to-end: campaign execution, reporting, conversion optimization, and assist with Sales.
• Optimize our digital presence including website updates, landing pages, and SEO to increase inbound leads.
• Create and repurpose content including customer stories (case studies, testimonials, reviews), blog posts, and sales collateral.
• Enable Sales with presentations, brochures, and RFP support.
• Partner with Product & Customer Success on feature gaps, launches, adoption campaigns, upsells, and cross-sells.
• Leverage marketing automation and CRM tools for workflows, segmentation, and reporting.
• Track performance with dashboards and KPIs, reporting on ROI and pipeline impact.
• Plan and execute events (webinars, tradeshows, customer events), including pre- and post-event campaigns.
• Manage our digital assets and oversee creation of additional materials
• Work with vendors to support campaign, creative, and event needs.

What We're Looking For

• 6+ years of experience in B2B SaaS or technology marketing (required).
• Proven track record in demand generation, growth marketing, and campaign execution.
• Experience with marketing automation tools and CRM systems.
• Strong grasp of SEO, paid digital advertising, and inbound marketing tactics.
• Excellent written and verbal communication skills, with ability to create compelling content.
• Analytical mindset with experience tracking KPIs and improving ROI.
• Ability to manage multiple campaigns in a fast-paced, scaling software environment.

Success in This Role Means

• Marketing contribution to pipeline and revenue growth.
• Increased conversion rates throughout the funnel.
• Positive Sales feedback on collateral and enablement support.
• Clear ROI and measurable results from campaigns and events.

What We Offer

We provide a company-paid competitive health and dental benefits package, paid time off, flexible work arrangements including remote, training opportunities, and more.

We pride ourselves on always looking into innovative technologies and practices, and empower every member of our team to push for better solutions.

We believe in open and transparent communication, being agile, and always thinking of the customer. Being open to feedback is a core value, and continually looking for ways to improve how things are done.

Our team also enjoys:

• Remote Work
• Competitive salary and paid time off
• Comprehensive medical, dental, and vision benefits plan
• Life and disability and critical illness insurance
• Employee Assistance Program (EAP)
• Healthy work-life balance
• Friendly and supportive culture built on performance and merit
• Team and social events

Accessibility and Inclusion

As part of our commitment to inclusivity, diversity, equity and accessibility, our goal is a workforce that reflects the communities we serve. We welcome all qualified applicants to apply. We are proud to be in compliance with the Accessibility for Ontarians with Disabilities Act (AODA), 2005 and the Integrated Accessibility Standards Regulation. We are happy to honour accommodations at any part of the recruitment process and invite you to let us know how to help.