Product Specialist

Company Profile:

Join one of the fastest growing companies in Canada LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey

Position Overview:

is currently expanding and looking to recruit a Product Specialist in Edmonton, Alberta. In this role, you will be responsible for discovering and shaping web products and features that are easy to understand, empowering to use, and a pleasure to interact with for our 24 million plus yearly visitors. A primary responsibility will be to identify products, features, acquisition methods, pricing models and checkout experiences that increase the value of our online forms. Then you will plan, lead and execute projects to deliver that value. This is a full-time permanent position, working 37.5 hours per week with opportunities in office or hybrid.

Primary Responsibilities:

• Gather and analyze quantitative and qualitative data using internal reports to determine trends, discover unmet user needs, and recommend improvements to our web products
• Conduct keyword research, competitor analysis, and user testing to find opportunities for product differentiation and inform project plans
• Collaborate with other team members to validate new products and elements that enhance the user experience
• Research and propose user acquisition strategies to expand reach and drive growth
• Identify checkout flow improvements and monetization opportunities to increase revenue
• Create complex plans that champion new products and impactful features based on research findings
• Co-ordinate with Research, Design, Legal, and other teams to have new products and features developed according to plan
• Distill each project's value, scope, risks and outcomes into actionable insights
• Communicate clearly and regularly with internal stakeholders using both verbal and written communication
• Follow usability best practices when proposing new products and features
• Continually develop skills by researching UX optimization and digital marketing best practices

Knowledge and Skill Requirements:

• Post-secondary education in Marketing, Communications, Business, Library Science, Law, or other relevant fields
• Experience planning, leading and executing projects that involve multiple teams or areas
• Ability to communicate complicated information in a succinct way that users and internal stakeholders can understand
• Entrepreneurial mindset with the ability to navigate setbacks and find workarounds when needed
• Ability to suggest new ideas and identify high-value products and features
• Understanding of conversion optimization, consumer psychology, and online marketing
• Self-driven with the ability to work both independently and as part of a team
• Ability to understand the purpose of various types of technology
• Knowledge of UX/UI best practices would be an asset
• Knowledge of business and marketing best practices would be an asset
• Bilingual in French, German or Spanish would be an asset

Why You Should Join the LawDepot Team:

• Excellent total compensation package
• Comprehensive health and dental benefits, plus an additional Health Care Spending Account
• Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
• Three weeks paid vacation, plus bonus personal days
• Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
• Company share plan
• Free catered lunches for the entire office
• Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
• Casual work environment
• Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
• Free and easily accessible parking
• Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
• Hybrid working arrangements for balance between getting work done at home and engaging with others in the office

How to Apply:

Please submit a resume and cover letter online via our Careers page at

We thank all applicants; however, only those selected for an interview will be contacted.