Key Account Manager On-Trade

Carlsberg Canada

Carlsberg Canada Inc. (CCI) is the Canadian division of Carlsberg Breweries, the world's third-largest brewer. With about 300 employees at our Oakville head office, Waterloo brewery and across Canada, we proudly brew, distribute, and commercialize Carlsberg products nationwide including Carlsberg, 1664, Landshark, Waterloo brands, Somersby, Laker, Garage and Seagram RTDs. Our brewery also proudly works with a variety of co-manufacturing partnerships thanks to our amazing quality standards and operational excellence.

At Carlsberg, no matter your role or function, we are driven not only by what we deliver but also by how we work together—this is our Growth Culture. Built on five core principles, our Growth Culture guides the way we work, innovate, and lead, ensuring we continue Brewing for a Better Today and Tomorrow.

Role overview

The On-Trade key account manager's main role is to attain and retain top customers and grow and nurture those key relationships over time. You become a strategic partner and advisor to customers, discovering new opportunities to work together for mutual benefit.

What you'll be doing

• Your primary duties and responsibilities will be to achieve Provincial sales volume, revenue, distribution and share growth targets in the on-trade channel.
• As part of the Ontario Sales Management Team, you will develop your vision, strategy and tactics to expand the CCI portfolio across regional and selective national key account customers
• Establish business relationships with on-trade key account customers where you will advise/provide recommendations regarding Carlsberg products, promotions and sales opportunities; and work with customers to develop account plans and priorities
• Working with Key Account partners to develop and manage sales budgets and set sales targets.
• Hold regularly scheduled business reviews with customers to discuss product performance, programming and targets and revise plans where necessary.
• Develop partnerships in support of the strategy for growth in the on-trade channel.
• Coordinate and execute marketing programs in collaboration with the channel team regarding the design, implementation and results of the programs.
• Maintain merchandising standards as per the guidelines given by Carlsberg Canada and the Ontario sales team. Maintain all customer relationships, account and partner information as well as sales data within customer relationship management software (CRM)
• Work closely and travel with the sales team, in collaboration and alignment with the Sales Leadership team. Providing coaching, feedback, insights and recommendations on the approach within on-trade key accounts.
• Working Nationally to coordinate key account initiatives with other regions

What we're looking for

• Post-secondary education in Business or related discipline advantageous.
• Minimum of 5 years Key Account experience
• Great sales successes in CPG/FMCG, beverage/alcohol preferred
• Existing relationships with Ontario On-trade Key Accounts highly desirable
• Proven negotiation skills and successes
• Data centric approach and understanding of key resources (Power BI, Numerator, Nielsen etc.).
• Experience in planning and forecasting in a collaborative environment
• Able to manage all aspects of the business relationship.
• An excellent communicator and presenter
• Highly motivated with a passion for action and growth.
• Proficient in Microsoft Suite (Outlook, PPT, Word, Excel).
• Valid Drivers' License
• Loves a challenge.

We're looking for individuals who bring not only technical expertise, but also a mindset aligned with our Growth Culture principles. You live by "Semper Ardens" which means you are always challenging the status quo and striving for the extraordinary. You foster Positive Energy and Compassion, working with empathy, respect, and openness. You act with Passion for the Consumer, serving as a brand ambassador and keeping the consumer at the heart of your decisions. You demonstrate Decisiveness and Excellence, making confident choices and delivering high-quality results. Finally, you believe in Empowering, Supporting, and Growing People, helping colleagues develop, sharing knowledge, and building trust across the team.

What you can expect

We're asking for a lot, but you'll be well-rewarded with:

• Continuous Learning: Guidance from Mentors and structured training initiatives.
• Opportunities for career growth, within Canada and Globally.
• A purpose-driven company with ambitious goals
• A social work environment with passionate colleagues

We provide a competitive base salary along with a comprehensive benefits package that is covered by the employer. This package includes a range of benefits such as dental care, extended health coverage, a healthcare spending account, life insurance, paid time off, RRSP matching, tuition reimbursement, vision care, casual dress code, participation in company events, the option for remote work, and a fantastic Beer Benefit. Eligible employees may also receive bonuses as part of our supplemental pay options.

CARLSBERG GROUP: BREWING FOR A BETTER TODAY AND TOMORROW

At Carlsberg our diverse perspectives, unique abilities and experiences make us who we are across the Group. With so many iconic brands, we know our differences are what make us stand out. WELCOME YOU is our commitment to promoting this culture and embracing it across all areas of our business. Carlsberg is a place where each of us belongs and where we can be at our best.

For us success has always been in the diverse mix of our people, our beers, and our brands. We want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive, and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive