E-Commerce Marketing Manager

Location: Victoria, BC — Full-time, In-House

Industry: Specialty Coffee / DTC E-Commerce

At Fernwood Coffee, we roast coffee for people who love craftsmanship, community, and a little adventure in their day. We're a purpose-driven, story-forward coffee company on Vancouver Island with a thriving wholesale business, a growing online store, and a brand that resonates deeply in the Pacific Northwest.

We're looking for an E-Commerce Marketing Manager who is both strategic and hands-on — someone who understands digital growth, can drive revenue with intention, and loves putting creative ideas into the world. If you've run successful e-commerce programs using Shopify + Klaviyo + digital ads, and you thrive in a brand-driven environment, you'll love this role.

This is a Full-Time, In-House Role

You'll work from our Victoria office and collaborate directly with our leadership team, creative partners, and production crew. We want someone who is present, plugged in, and part of our culture.

What You'll OwnShopify / Site Ownership

• Manage and optimize the Shopify storefront — product setup, collections, subscriptions, upsells, and landing pages
• Implement CRO best practices: A/B tests, checkout improvements, speed/performance, and user experience
• Confident working with themes, apps, and integrations to solve problems and increase revenue

Marketing & Growth

• Paid acquisition & ads: Meta, Google, retargeting, creative testing, ROI measurement
• Email & lifecycle: Klaviyo flows, segmentation, automation, winback, and subscriber growth
• Conversion & UX: turn traffic into customers and customers into repeat buyers
• Analytics: reporting, attribution, forecasting, CAC, AOV, ROAS, LTV

Execution & Leadership

• Build and run e-commerce campaigns and product launches
• Brief and manage creative partners (photo/video/design) when needed
• Collaborate with founders while owning your lane and driving results

This is not a "maintain the store" position — this is growth-focused e-commerce marketing with real responsibility and autonomy.

You'll Thrive Here If You…

• Have 4+ years managing Shopify-based e-commerce for a consumer brand
• Are highly fluent with Shopify + Klaviyo
• Know how to plan, build, and optimize digital ads with a clear performance mindset
• Are comfortable owning strategy AND execution
• Enjoy data, dashboards, and problem-solving
• Value great brand storytelling and customer experience
• Communicate clearly and collaborate well
• Care about doing great work with good people

What Success Looks Like

In your first 6–12 months, you've:

Improved conversion rate

Increased subscription and repeat-order revenue

Built winning Klaviyo flows + campaigns

Scaled paid ads profitably

Strengthened the end-to-end Shopify customer journey

Created predictable and sustainable revenue growth

Nice-to-Haves

• Experience with Recharge or other subscription tools
• Loyalty or referral program experience
• Background in CPG, food, beverage, outdoor/adventure, or coffee
• GA4 dashboards, heat maps, CRO software

Why You'll Love Working With Us

• Real ownership and decision-making power
• Competitive salary, benefits, and performance incentives
• Work directly with founders — no corporate layers or red tape
• Your work fuels small-batch roasting, community jobs, and brand storytelling
• Be part of a respected West Coast coffee brand with a loyal following

How to Apply

Send us:

• Your resume
• A short note about a Shopify or Klaviyo win you're proud of
• Links to stores, flows, ads, or case studies if available

Job Type: Full-time

Pay: $70,000.00-$99,697.94 per year

Benefits:

• Casual dress
• Company events
• Dental care
• Disability insurance
• Extended health care
• Life insurance
• On-site parking
• Store discount
• Vision care
• Wellness program

Work Location: In person