Marketing Automation Specialist

*About Us:*
A global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.

*How We Work:*
We aim to create an environment where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles:

• One team, One mission Our collective dedication to Nitro's mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves.
• Own it We take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset.
• Accountable to our customers We are dedicated to our customers and take our commitments seriously. We do what we say we are going to do.
• Excellence in execution Driven by passion and precision, we exemplify excellence in our delivery with innovative, top-quality results.
• Be bold, fail fast, learn faster We learn as we grow, dare to try, and bravely question. We are not chasing perfection but forever iterating towards it.

These guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best.

*The Role:
As the
Marketing Automation Specialist*
, you will play a pivotal role in optimizing and streamlining our marketing processes with a focus on digital communications, marketing reporting and analytics, and lead conversion optimisations. Your expertise will be instrumental in ensuring the effective execution of digital marketing campaigns, analysing their performance, and contributing to data-driven decisions to enhance our marketing strategies. This role is hybrid (in-office 3 days a week).

*Key Responsibilities:*

• Execute, launch and optimize email, web chat, and in-product marketing communication campaigns, ensuring alignment with overall marketing objectives and target audience segments.
• Develop new campaigns across digital platforms and monitor and enhance current campaigns to streamline prospects/customers interaction points with Nitro
• Collaborate with content and design teams to create compelling content that resonates with our audience.
• Monitor engagement rates and communication of KPIs to measure campaign effectiveness and make data-driven improvements.
• Monitor lead conversion rates, identify bottlenecks and areas for improvement, and work cross-functionally to enhance conversion strategies.
• Collaborate with sales enablement and rev ops to define lead conversion processes, ensuring smooth progression of leads into and through the sales funnel and our automation system.
• Manage Daily systems/fail safe checks to make sure lead performance is as expected and we are encountering systems/processes issues
• Stay updated with digital marketing best practices and industry trends to drive innovation in our email campaigns.

*Qualifications And Experience:*

• Bachelor's degree in marketing, Business, or related field. A master's degree is a plus.
• 5+ years of progressive experience in marketing, with a strong emphasis on email marketing, digital/campaign marketing, marketing analytics, and lead management.
• Proven track record of managing successful email marketing campaigns and improving engagement metrics.
• Proficiency in marketing automation platforms (e.g. HubSpot) and CRM systems (e.g., Salesforce).
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven recommendations.
• Experience with Intercom and Qualified a plus
• Excellent project management skills, with the ability to manage multiple priorities and meet deadlines.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.

Why Nitro?
Along With Our Regular Benefits And Programs (including Health, Dental, Vision, And Retirement As Standard), We Are Also Very Proud To Offer a Few Additional Initiatives To Future Nitronauts:

Flex Time Off
Work-life balance is important at Nitro, and we understand that there are events that we cannot plan for. We are proud to offer Flex Time Off to be used for holidays, spending days with your family, or appointments.

Hybrid Work
Our team embraces the hybrid work model, appreciating its blend of flexibility and structure. We combine three days of in-person collaboration at our global offices in Toronto, Dublin, Antwerp, Porto, and Melbourne with the convenience of two days of remote work each week.

*Benefits:*
Nitro provides all employees with a comprehensive benefits package that includes health insurance, dental and vision coverage, and wellness perks. We also offer pension/401k matching, along with many other country-specific benefits.

Nitro strongly encourages applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We provide an accessible candidate experience and invite you to request any accommodations or adjustments throughout the interview process and beyond.
*Salary Range:
100K-120k CAD Total

*AI Disclosure:*
Artificial intelligence is not used in Nitro's recruitment process to screen CVs, assess candidates, or make selection decisions.

*Real Vacancy:
This role is a current, active vacancy.