Salesforce Email Marketing Specialist

Position Type: Full-Time

Department: Home Appliance Solution Sales  

Work Location: North York Office:

20 Norelco Drive, North York, ON M9L 2X6

Work Arrangement:       Hybrid: 4 Days per Week On-Site

Work Hours: Monday-Friday, 8AM-5PM

At LG, we create Innovation for a Better Life. 

We design products and services that make life better, easier, and more enjoyable. Whether it's through smart functionality, design, or innovative technology, our home appliances, including kitchen, laundry and lifestyle solutions, media entertainment products including televisions, sound bars, projectors, computer monitors and laptops, to cutting-edge business solutions in IT, digital signage, and HVAC, we're driven by one simple idea: to make Life Good. 

As a global leader in consumer electronics, LG is committed not only to enriching the lives of our customers, but also to create rewarding experiences for our employees. We offer meaningful challenges, continuous learning opportunities, and a workplace culture that recognizes collaboration and rewards excellence.  

Across our global network, LG employees share a common mission: to bring the Life's Good promise to our customers by creating a better life for people, and a better future for our planet through our smart life solutions. Our relentless drive for innovation, combined with our culture of challenge and change, enables us to lead in today's dynamic market. 

At LG, Life's Good. 

The Salesforce Email Marketing Specialist will be responsible for designing, building, testing, and deploying email campaigns using Salesforce Marketing Cloud (SFMC) or Salesforce CRM. This role combines marketing strategy, technical execution, and data analysis to deliver measurable business results through effective email marketing.

PRINCIPAL RESPONSIBILITIES:

• Develop, execute, and optimize email campaigns within Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.)
• Segment audiences and personalize campaigns using dynamic content and AMPscript
• Manage end-to-end campaign process — from creative briefing and template design to deployment and reporting
• Collaborate with marketing, design, and product teams to align email content with overall marketing goals
• Conduct A/B testing to improve open rates, click-through rates, and conversion performance
• Ensure compliance with CAN-SPAM, GDPR, and other data privacy regulations
• Monitor campaign metrics, analyze results, and provide actionable insights
• Maintain data hygiene and ensure CRM integrations and automations are functioning correctly

KNOWLEDGE, SKILLS, AND ABILITIES:

Required:

• Bachelor's degree in Marketing, Communications, or related field
• 2–4+ years of experience in email marketing, preferably using Salesforce Marketing Cloud
• Strong understanding of email campaign best practices, segmentation, and deliverability
• Experience with HTML/CSS for email template customization
• Analytical mindset with proficiency in interpreting campaign data and generating insights
• Excellent attention to detail, organizational skills, and project management abilities

Preferred:

• Salesforce Marketing Cloud Email Specialist Certification
• Experience with Journey Builder, Automation Studio, and SQL queries
• Knowledge of additional marketing automation platforms (e.g., Pardot, HubSpot, Marketo)
• Familiarity with A/B and multivariate testing methodologies

Note: This posting is for an existing vacancy.  The expected base salary range for this position is $60, $85, Actual total compensation may include variable incentive pay.  The determination of an applicant's base salary is based on the applicant's skills, competencies, location, and unique qualifications.

This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

The organization offers an attractive compensation package that encompasses a competitive salary and excellent benefits.

Conditions of Employment:

It is the candidate's sole responsibility to obtain any work permits/visas or other authorizations which may be required to legally work in Canada prior to commencing employment.

Equal Opportunity Employer:

LG Electronics Canada, Inc. is strongly committed to diversity and inclusion and aims to create a healthy, accessible, and rewarding work environment which highlights employees' unique contributions to our company's success. As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve. LG Electronics Canada, Inc., will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform LG's Human Resources staff of the nature of any accommodation(s) that you may require in respect of any materials or processes.

LG Electronics Canada, Inc. thanks all candidates for their interest, however, only those selected to continue in the process will be contacted.