Marketing & Business Development Manager (Catering & Food Services)

7 days ago

Oshawa ON LH L, Canada Pelican Events and Catering Full time $60,000 - $75,000 per year

We are a leading catering and food service supplier in the Greater Toronto Area, serving a wide range of clients including Hotels, Corporates, Food courts at major tourist attractions, and private events such as weddings, birthdays, graduations, and home celebrations.

Our company is trusted by major partners, including Sheraton Amazon and well-known Niagara Falls attractions, and we are expanding rapidly into both corporate and event markets.

We are looking for a highly driven Marketing & Business Development Manager who can grow our brand presence, generate high-quality leads, and develop new partnerships across corporate, attractions, and event sectors.

Role Summary

This role combines Digital Marketing, Lead Generation, and Business Development.

The ideal candidate will:

  • Build a strong marketing engine that consistently brings high-quality leads
  • Manage SEO, social media, advertising campaigns, content, and brand presence
  • Develop and nurture partnerships with corporate clients, attractions, venues, and event planners
  • Collaborate closely with our sales team, who will handle closing and order management

You are responsible for lead volume, brand exposure, and new business growth.

Key Responsibilities

Marketing & Lead Generation (60%)

  • Develop and execute digital marketing strategies across Facebook, Instagram, TikTok, Google, and other platforms
  • Drive qualified leads
  • Improve SEO ranking and optimize website traffic & conversion
  • Create and manage content (photos, videos, social media posts) relevant to catering & events
  • Track performance through analytics, reporting, and KPI dashboards
  • Maintain a consistent brand image across all channels
  • Plan seasonal campaigns (holidays, wedding season, graduation season, corporate events)
  • Generate a steady pipeline of B2C & B2B leads

Business Development (40%)

  • Identify and build new partnerships with corporate clients, attractions, food courts, event venues, wedding planners, schools, and community organizations
  • Develop long-term catering supply relationships (e.g., employee events, holiday catering, food court suppliers)
  • Reach out to new business opportunities through email, outreach campaigns, networking, and presentations
  • Maintain strong relationships with existing key clients
  • Work with operations and sales teams to ensure client satisfaction
  • Represent the company at industry events, networking events, and trade shows

Key Performance Indicators (KPIs)

  • Monthly qualified leads generated
  • Cost per lead (CPL)
  • SEO improvement & website traffic growth
  • Social media engagement and campaign ROI
  • Number of new partnerships opened
  • Corporate & events pipeline growth

Job Types: Full-time, Permanent

Pay: From $75,000.00 per year

Benefits:

  • Dental care
  • Discounted or free food
  • On-site parking
  • Store discount

Application question(s):

  • Do you have strong knowledge of SEO, social media platforms, paid ads, and analytics tools?

  • Do you have Experience in catering, food service, hospitality, events, or related industries ?

Experience:

  • Digital Marketing, Lead Generation, Marketing Management: 5 years (preferred)

Licence/Certification:

  • Driving Licence (required)

Work Location: Hybrid remote in Oshawa, ON L1H 5L4

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