Junior Specialist, B2B Growth, Lead Generation

Role & Responsibilities

This is an entry-level position at Dreww for someone who is eager to learn how to drive measurable growth for B2B companies through lead generation. In this role, you will support the development and execution of strategies that help build scalable lead generation systems and improve conversion rates across the entire funnel.

You'll work closely with a Senior Specialist and the broader team to assist in building and optimizing full-funnel growth systems. Your role will expose you to every part of the process, from messaging research and ad content ideation to email flows, landing pages, and outbound campaigns, as you work towards a future specialist-level role.

This role is ideal for someone who is naturally business savvy, curious, detail-oriented, and driven to learn. You'll be given space to grow, real responsibility, and direct feedback to help you get better fast.

As a Junior Specialist, B2B Growth, Lead Generation & CRM, you will support the team in the following areas:

• Assist in building lead generation strategies based on client goals, sales processes, and target audience insights
• Help draft messaging for ads, landing pages, emails, and lead magnets, ensuring alignment with customer pain points and objections
• Support the setup and maintenance of paid media campaigns across platforms like Meta, LinkedIn, and Google
• Collaborate with the content and creative teams to brief and review assets for ads, landing pages, and outbound campaigns
• Contribute to the development and execution of email marketing strategies
• Assist in implementing CRM workflows, including lead capture, segmentation, and nurturing flows
• Participate in performance reviews by helping gather data, track KPIs, and contribute insights for optimization
• Document processes, keep systems organized, and support day-to-day campaign execution tasks

Qualifications:

• Bachelor's degree in marketing, business, communications, or a related field
• Up to 1-2 years of relevant experience, including internships or co-op placements, ideally in marketing, growth, or CRM-related work
• Perfectly bilingual in French and English, both spoken and written
• Based in Montreal, with the ability to work from our office
• Interest in B2B marketing and understanding of basic concepts like lead generation, funnels, and customer journeys
• Familiarity with marketing platforms such as Meta Ads Manager, LinkedIn Ads, or Google Ads is an asset
• Exposure to CRM tools such as HubSpot, Pipedrive, or Monday, or a strong interest in learning how to use them
• Comfortable writing basic copy and excited to develop skills in messaging, offer strategy, and creative production
• Proficient with spreadsheets and comfortable analyzing data to identify trends or opportunities
• Strong organizational skills and attention to detail, with the ability to manage multiple tasks and meet deadlines
• Eager to learn, take feedback, and grow within a fast-paced, performance-driven environment
• Proactive mindset and willingness to take ownership of tasks with support and guidance

Perks and benefits

Group insurance

2 weeks of paid vacation upon hiring

1 week of paid vacation during the holidays

2 paid personal days

Unlimited paid sick days (physical health, mental health, and menstrual leave)

Double paid holidays

Friday afternoons off in the summer

Day off for your birthday

Hybrid work model with flexible hours

On-site work equipment provided

Monthly cell phone allowance

Feminine hygiene products available on-site

Snacks provided

Budget for training, workshops, and conferences

Peer recognition programs

Quarterly team bonding activities