Senior Specialist, B2B Growth, Lead Generation

Role & Responsibilities

This is a senior-level position at Dreww focused on helping B2B companies build predictable, scalable pipelines that drive revenue growth. In this role, your mission is to generate qualified leads and increase conversion rates through a mix of inbound and outbound strategies, full-funnel CRM architecture, and performance-driven marketing campaigns.

You will take full ownership of results and be responsible for meeting established performance targets and KPIs tied to lead quality, cost per lead, pipeline velocity, and revenue contribution.

Your key responsibilities include understanding the client's business model, revenue targets, and sales process in order to reverse engineer a growth strategy. This includes designing lead generation systems, mapping user journeys, and building CRM workflows that convert prospects into customers.

You will use a range of tools and tactics to drive performance, including paid media, email marketing, lead magnets, landing pages, CRM flows, automation, and outbound prospecting sequences. You'll work closely with other specialists across paid media, creative, and content to align efforts under a clear strategy.

As a Senior Specialist, B2B Growth, Lead Generation & CRM, you will be responsible for the following:

• Take full ownership of lead generation results and be accountable for meeting established KPIs tied to lead quality, volume, and conversion.
• Develop full-funnel growth strategies based on the client's sales process, business objectives, and unit economics.
• Build and maintain a financial forecast model that ties lead volume, conversion rates, and pipeline value to revenue targets. Use this model to determine required budgets and performance benchmarks.
• Ensure all messaging is backed by research and aligned with the real pain points, objections, and needs of the target audience to increase relevance, engagement, and conversion.
• Lead the ideation and production of marketing content such as organic social media videos, paid social videos, photos, and editorial-style posts. Ensure all messaging is backed by research and aligned with the actual pain points, objections, and needs of the target audience.
• Plan, launch, and manage paid advertising campaigns across social and search platforms, ensuring alignment with landing pages, lead magnets, and email sequences.
• Design and implement the full CRM architecture, including lead capture systems, lead scoring models, segmentation, email sequences, automated workflows, and reporting structures to effectively move leads through the funnel and support scalable growth.
• Define the user journey and lead magnet strategy, and work with the team to build high-converting landing pages and funnels.
• Plan and launch outbound campaigns using tools like cold email platforms, LinkedIn automation, or SDR coordination when applicable.
• Monitor performance daily and make data-driven decisions to improve results across all parts of the funnel.
• Deliver regular reporting with clear insights and actionable recommendations to drive continuous improvement.
• Serve as the point of contact for clients on all matters related to lead generation, pipeline growth, and CRM performance.
• Provide guidance and support to junior team members, helping them grow their knowledge and performance.

Qualifications:

• Bachelor's degree in marketing, business, communications, or a related field. An advanced degree is a plus.
• 5–10 years of experience in B2B marketing, lead generation, or CRM strategy, preferably within an agency or fast-paced performance-driven environment.
• Strong understanding of B2B buyer journeys, lead qualification, funnel metrics, and how to build predictable pipeline growth.
• Experience building and maintaining financial forecast models tied to revenue targets, with a strong grasp of metrics like CAC, CPL, pipeline value, and ROI.
• Hands-on experience with CRM platforms such as HubSpot, Pipedrive, or Monday, as well as email marketing tools and marketing automation systems.
• Experience planning and managing paid campaigns across social and search platforms, with a performance mindset.
• Proven ability to craft messaging strategies and develop content such as LinkedIn posts, paid social videos, and lead magnets that align with real customer pain points.
• Strong ability to analyze funnel performance, interpret data, and make informed decisions to optimize conversion and growth.
• Excellent communication and collaboration skills, with the ability to lead client conversations and present strategic recommendations clearly.
• Familiarity with outbound tools and workflows, landing page optimization, and tools like LinkedIn Sales Navigator, Clay, or Apollo is a plus.

Perks and benefits

Group insurance

3-4 weeks of paid vacation upon hiring

1 week of paid vacation during the holidays

2 paid personal days

Unlimited paid sick days (physical health, mental health, and menstrual leave)

Double paid holidays

Friday afternoons off in the summer

Day off for your birthday

Hybrid work model with flexible hours

On-site work equipment provided

Monthly cell phone allowance

Feminine hygiene products available on-site

Snacks provided

Budget for training, workshops, and conferences

Peer recognition programs

Quarterly team bonding activities