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Account-Based Marketing

2 weeks ago

Montreal, Quebec, Canada Vention Full time

Headquartered in Montreal and Berlin, Vention helps manufacturers automate their operations in record time with the only hardware and software AI-powered platform built for the factory floor. Our technology powers over 25,000 machines across 4,000 factories across 5 continents and we have the privilege to work with a significant proportion of Fortune 500 manufacturers, from space rockets, to electrical cars, to robotics.

At Vention, you'll work alongside driven and talented people who care deeply about their craft and the impact they create. We're a team of high achievers who grow through meaningful work, solving complex challenges, learning fast, and seeing the results of our efforts every day.

We move quickly and aim high, but we do it together with care, collaboration, and respect. Our culture celebrates diverse perspectives and supports your growth through intentional development, strong leadership, and opportunities to make a real difference.

Job Description
As an ABM Campaign Manager at Vention…
You will own the full Account-Based Marketing strategy for Vention from account selection to campaign execution, measurement, and partner alignment. You'll build targeted, insight-driven motions across industries and regions to generate high-value opportunities, accelerate pipeline, and support expansion strategies in North America and EMEA.

You will collaborate tightly with Sales, Marketing, Growth, Product Marketing, and RevOps to create personalized, scalable ABM programs aligned to pipeline coverage targets. This role is ideal for someone who is data-driven, highly structured, and comfortable building net-new programs in a fast-scaling environment.

What You'll Do:
ABM Strategy & Targeting

  • Build and own the ABM strategy across Apps & Platform.
  • Partner with Marketing and RevOps to create ICP, segmentation, industry scoring, and account prioritization models.
  • Align with Sales leadership on 1:1, 1:few, and 1:many ABM motions based on regional pipeline gaps and strategic industries.
  • Develop vertical-specific plays across all key Vention industries, including Aerospace & Defense, CPG, and Automotive.

Campaign Development & Execution

  • Build integrated ABM campaigns across Paid channel, email, website personalization, content, and BDR sequences.
  • Define messaging tailored to industry pain points, Apps and Platform value drivers.
  • Partner with Product Marketing to develop case studies, industry briefs and value propositions.
  • Work with Paid Media Campaign Manager on targeted account lists, custom audiences, and always-on ABM engines.

Sales & BDR Alignment

  • Collaborate with the BDR Manager to build industry-specific cadences, call guides, and personalized outreach frameworks.
  • Provide ABM insights for BDR enablement and monthly pipeline reviews.
  • Ensure marketing-sourced ABM activities seamlessly feed into Salesloft, Saleforce, Hubspot and routing rules.

Performance, Insights & Optimization

  • Partner with Growth to build ABM dashboards:
  • Drive experimentation plans across industries, messaging themes, account clusters, and formats.
  • Report ABM successes and insights during Quarterly Business Reviews.

Qualifications
What You Bring to the Table
We're looking for skills, intellect, and experiences that will help you succeed in this role but we also know that various profiles (not only the one described below) could be successful. If you're excited about what you read and think you'd be a great fit, we encourage you to apply, even if you don't meet every single qualification.

  • 5–7+ years managing paid media campaigns, ideally B2B or technical/industrial sectors.
  • Track record orchestrating and executing marketing campaigns across various channel and subject matter experts
  • Hands-on mastery of LinkedIn Campaign Manager and Google Ads.
  • Strong analytical skills with comfort manipulating CPA, ROI, pipeline coverage, and multi-touch attribution.
  • Experience running multi-region campaigns (NA + EMEA).
  • Ability to manage creative processes and partner with PMM for angle development.
  • Strong project management: able to plan, prioritize, and execute in a fast-moving environment.
  • Experience with GA4, UTMs, Salesloft/SF routing, Hubspot and B2B lead gen best practices.

Additional Information
‍What We Offer

  • Career pathing: Real opportunities to grow through personalized development plans, bi-annual employee reviews, and mentorship program
  • Professional development: Continuous training in performance management, inclusive leadership, leadership operating model, team building, and giving/receiving feedback
  • Gender diversity & inclusion: Pay equity reviews, inclusive policies, and a Women's Employee Resource Group offering networking, mentorship, and quarterly learning sessions.
  • Hybrid work: Enjoy flexibility with our hybrid model, allowing you to work from home on select days.
  • Community engagement: Two paid volunteering days per year to give back to causes you care about.
  • Central location: Regular team gatherings and a collaborative office space in the heart of Montreal, surrounded by cafés and restaurants.
  • Team events: All year round employee events including annual kick-off, employee summit, quarterly happy hours, and department events.
  • Comprehensive benefits: A complete group benefits plan for you and your family that start day one.

What To Expect In Your Interview

  • Initial Call
  • Meet the Team
  • Case or take-home interview
  • Decision & Offer

We're committed to making every step of the process inclusive and accessible. If you require accommodations at any stage, please let us know, we'll ensure you have what you need to succeed.

Professional Growth & Development
Vention believes strongly in promotion from within. For this reason, we structured a comprehensive professional development program that elevate high-performing individuals who deeply understand the inner workings of Vention. This program encompasses:

  • In-house coaching program with former industry executives working with small cohort of emerging leaders
  • Quarterly management training on topics ranging from "Giving & Receiving Feedback, to Building high-performing teams, to "Developing your own Leadership model"
  • Quarterly World-Class Speaker Series featuring industry leaders sharing their perspective and lessons learned as they build their function and business
  • Dedicated professional development channels sponsored by the Executive team to foster continuous professional learning
  • Book allocation program to further your knowledge in your domain of expertise or any business leadership topics

Diversity, Inclusion & Belonging at Vention
When you join Vention, you join a team of professionals with diverse experiences, backgrounds, and perspectives. Together, we're building a workplace where everyone belongs, feels valued, and can achieve extraordinary results.

We celebrate differences in ideas, in experiences, and in people. Our initiatives in gender equity, career growth, and leadership development are designed to create real opportunities for everyone to thrive.

Vention's culture
Vention is an uplifting environment for high achievers. Thinking that Vention's culture would keep you energized? See our full culture guide here.