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Marketing Insights Specialist
2 weeks ago
What we will offer you:
Culture: Join a supportive and inclusive work environment where teamwork, respect, and open communication are at the core of everything we do.
Opportunity: A continuous focus on professional development with many opportunities for training & career growth.
Health & Wellness: Competitive health benefits right from the start including health & wellness spending accounts & maternity leave top-up. Access our employee assistance program for confidential counseling, mental health support, and various resources to help you navigate life's challenges.
Competitive Compensation: We offer a highly competitive salary package, ensuring that your hard work and dedication are recognized and rewarded accordingly.
Flexibility: We understand the importance of work-life balance, we offer flexible hybrid work options to help you manage your personal and professional commitments.
Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends.
Safety Focused: We care about you and have committed to a zero-harm workplace.
Reporting to the Customer & Market Insights Manager, the Marketing Insights Specialist is responsible for delivering regionalized customer and market insights that enable targeted, data-driven marketing strategies. This role acts as a bridge between centralized marketing functions and regional operations, ensuring that local market dynamics are reflected in campaign planning and execution. The specialist will support Residential and Small Commercial segments by translating analytics into actionable recommendations and improving campaign effectiveness.
What you'll do:
Customer Research and Insights
- Leverage market research, profiling and customer data to inform customer growth opportunities.
- Translate centralized customer insights into actionable local marketing plans.
- Provide market-specific recommendations for campaign targeting and prioritization.
Market Intelligence
- Monitor regional market trends, competitive activity, and demand signals.
- Leverage competitive intelligence methods and tools to provide details on changes in the marketplace.
- Gather qualitative insights from local sales and operations teams to enhance centralized analysis.
Reporting & Communication
- Monitor and evaluate customer research responses and customer survey data to develop concise recommendation.
- Present findings to the Customer & Market Insights Manager and cross-functional stakeholders.
- Collaboration & Stakeholder Engagement
- Serve as a key connection point between Marketing and regional teams to ensure alignment on priorities and execution.
- Collaborate with Brand, Lead Gen, and Marketing Ops to reflect local needs in national plans and materials.
- Share insights with regional teams to guide ongoing marketing activity and performance improvement.
- Perform other related duties as assigned.
What you bring:
- Post secondary education in Marketing, Business, Communications, or related field.
- 3+ years of experience in marketing, market research, or customer insights, ideally in a regional or field-facing role.
- Strong analytical skills with ability to interpret data and apply insights to local market strategies.
- Proficiency in data visualization and reporting tools (e.g., Tableau, Power BI); comfortable navigating multiple systems and manipulating data into clear formats.
- Experience with market research, competitive intelligence, and social listening tools (e.g., Brandwatch, Meltwater, Hootsuite).
- Skilled in collaborating with cross-functional teams and presenting insights clearly to technical and non-technical audiences.
- Excellent communication, organizational, and project management skills; able to manage multiple priorities and meet deadlines.
- Demonstrated ability to take ownership of regional marketing insights and deliver timely, actionable recommendations.
Superior Propane is Canada's leading and reliable propane provider. Customers have trusted the experts at Superior to fuel their homes and businesses since 1951. Customer Focus, Performance, Safety, and Winning with People are the four key values that are the foundation of everything that we do.
"Here at Superior Propane we are an equal opportunity employer committed to the inclusion and accommodation of all individuals. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at to let us know how we can enhance your experience."
