Manager, Brand Marketing

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

1 Year Contract (Contractor on 3rd Party Agency)
Why is this role important:
The Manager, Health & Pharmacy Marketing role focuses on executional excellence for marketing campaigns and brand innovation. Reporting into the Sr. Manager, this role is a key collaborator across multiple stakeholder groups (e.g., internal/external Agency, Media counterparts, internal business teams), to ensure seamless delivery of marketing plans and programs that support the brand's objectives and important metrics. They demonstrate their proximity to campaign-level strategy and campaign execution to advise standard processes for the broader marketing organization.

Core Responsibilities:

• Campaign/Program Strategy: Translates brand-level strategic objectives into campaign/program-level plans; collaborates with partners to compile consumer/business insights (e.g., insights from the Customer CoE) and previous campaign findings and uses these insights to advise the campaign strategy and brief; works with Marketing leaders to clearly define important metrics and objectives for each campaign
• Cross-functional Collaboration: Build and nurture strong partnerships with internal/external stakeholders (e.g., Loblaw Agency, Loblaw Media, Loblaw Digital, Pharmacy Services, Local Store Operations). Serve as the primary marketing contact, facilitating clear communication, leading campaign execution and reporting across all channels
• Campaign Planning: Handles the planning process for small to moderate marketing campaigns; responsible for developing marketing briefs, including handling review cycles with senior decision-makers and working with partners to gather inputs to advise briefs; ensures the marketing briefs align to strategic and annual plan objectives
• Campaign Execution: Drive flawless execution of marketing initiatives, ensuring timely delivery and high-quality creative as the campaign execution lead. Act as the primary point of contact for internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and execution of creative; key contact for actioning other execution-related needs from the Pharmacy Services teams, or local store operations
• Optimization, Innovation & Best Practices: Coordinates the post-mortem process, including working with partners to compile campaign performance report reports with key metrics, facilitating post-mortem discussions, documenting findings, and briefing Sr. Manager/Sr. Director on the takeaways to share throughout the marketing organization

What you'll bring:

• Knowledge on Marketing communication
• Experience in Campaign development & execution
• Proven capability to extract actionable marketing insights from data and communicate them effectively
• Budget management and project management skills
• Experienced in campaign planning & execution
• 3-5 years of experience

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada's Top Employers, Canada's Best Diversity Employers, Canada's Greenest Employers & Canada's Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note
:

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

Hiring Range / Échelle salariale à l'embauche :

$68, $93,500.00 / 68.000,00$ ,00$ (per year / par an)

A candidate's experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for a newly created position. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L'expérience et les connaissances d'un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu'un candidat reçoit pour ce poste. Cette offre d'emploi concerne un poste nouvellement créé. L'entreprise utilise l'intelligence artificielle dans le but de filtrer, d'évaluer et/ou de sélectionner les candidats à ce poste.