Data Analyst, Marketing Automation

Position Title:

Data Analyst, Marketing Automation & Customer Lifecycle (Digital Strategy And Product) (English Services)

Status of Employment:

Contractee Long-Term (Fixed Term)

Position Language Requirement:

Language Skills:

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

:59 PM

Data Analyst (Marketing Automation & Customer Lifecycle) (Digital Strategy And Products) (English Services)

Why is this role important?

The Business Intelligence team is connected to every facet of the organization as a strategic partner, data solutions provider, and catalyst supporting the CBC's product, content, and operational decision-making with data.

To help further scale our BI practice, we are seeking a Data Analyst to join our team who will take the lead in delivering essential insights and solutions to the business. Specifically, we are seeking an analyst dedicated to supporting our growing marketing automation practice to rapidly reach more Canadians. Those with experience in product marketing and customer lifecycle management are encouraged to apply.

As a member of our team, you will be part of a major shift towards data-driven decision-making at an organization that's eager to use data to drive the growth of audience-facing products such as Digital Publishing (

CBC News

,

CBC Sports

, etc.),

CBC Gem

(Live and On-Demand Video) and

CBC Listen

(Digital Audio) as well as support the crucial work of our business-facing teams.

You will play a significant role in unlocking the value of business intelligence and predictive analytics across the organization and will be seen by others as a key strategic asset, a voice of reason, and a driver of high quality actionable insights across the organization.

Our BI stack consists of PowerBI for data visualization, Azure Databricks / Delta Lake for predictive modelling, data warehousing, and collaboration.

Here's why we should work together:

Our digital teams' values - collaboration, learning, and continuous improvement - embody who we are as a people-focused, digital-forward employer. We follow lean startup principles and use an Agile approach. Our dedicated people managers work closely with every individual to ensure we are leveraging their strengths, championing their ideas and supporting their pursuit of new skills and their desired career progression.

Here at CBC Digital Strategy & Products, we want you to be happy and feel good at work. It is essential that work be a safe space where our employees are able to share their authentic selves with one another and to push each other to challenge conventions.

Our BI team is, according to Gallup survey data, one of the highest scoring teams in engagement and job satisfaction in the Corporation. This means you would be joining a team with a high trust environment and a tradition of excellence.

How you will make an impact:

• Collect business requirements from stakeholders and translate them into data questions for the BI team to solve in a timely and actionable manner
• Conduct sophisticated analyses, descriptive, predictive, or prescriptive in nature, that may involve more than one analyst or multiple stakeholder groups
• Enhance the quality of insights and scale of results generated by the team through your deep business domain knowledge and expertise in data analytics and applied data science

What you could bring to our team:

• The expertise. You have 1-3 years of experience working with complex unaggregated data, especially clickstream data. You have applied data analysis and data science methods to business realities and product marketing.
• The knowledge. You are acutely aware of the impact of data analytics on business decisions. You know how to analyze behavioral signals and turn them into actionable insights. You use business savvy and people skills to change outcomes, not merely data or technology. You know why it is wrong to measure marketing performance only using the conversion rate.

• The technical skills.

• Creating clean code and business logic and revising messy code and business logic

• Advanced SQL, including CTEs, window functions, and nested queries
• Advanced PowerBI, especially DAX
• One or more of Amplitude, Adobe Analytics, or any other enterprise web or product analytics implementations
• Working with very large datasets (millions or billions of rows)
• Statistical concepts (correlation, regression, significance, etc.)
• Python is a big plus
• The drive. You thrive in an autonomous and ambiguous environment that rejects "business as usual." You are curious with an ability to dig for insights, see the big picture, and keep up with industry changes
  
  .
• The right attitude. You enjoy working with people and sharing your knowledge with them in a collaborative way. You approach things with a beginner's mind and are constantly curious and learning.
• The communication skills. You are skilled at presenting ideas to non-technical stakeholders and management. You know how to listen and empathize with others. You are fluent in English and are an excellent verbal and written communicator. A working knowledge of French is an asset as the entire BI team is either learning French or bilingual.
• The education. We are less interested in formal degrees and credentials and more interested in expertise gained through experience, but you may be a good fit if you have studied Data Analysis or Data Science, Applied Statistics, or have equivalent work experience.

Qualified candidates will be subject to a practical assessment of the above requirements.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.
• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country's diversity. That's because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That's why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada's public broadcaster. For more information, visit the

Diversity and Inclusion section

of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to

.

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our

corporate website

. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on

conflicts of interest

. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:

Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7

Number of Openings:

1

Work Schedule:

Full time