Marketing Manager

RSL'S story:

Refrigerative Supply Limited is a family business owned by Alison Hamilton and Linda Gibbs.  The business was founded by Peter Gibbs' and Alison Hamilton's parents, Jack and Elizabeth Gibbs. In 1949 they acquired the four-year-old Vancouver branch of an American-based company. From this modest beginning, the Company now has a Head Office in Burnaby and nineteen other branches. We are committed to remaining a family business and are proud to have the third generation working in the business. The company's mantra is to 'inspire excellence and trust' by providing creative solutions and unrivalled experiences, in-store and online, that make RSL the choice for customers, suppliers, and employees at every location. For more information, please visit:  

RSL Mission

Our purpose is to provide the highest quality HVAC and Refrigeration experience in Canada.

RSL Vision

To be the environment that inspires excellence and trust within our community.

RSL Values

Gracious, Collaborative, Courageous, Innovative, Community Focused and Exceptional Experience.

The Opportunity:

Reporting to the Director of Marketing and Customer Experience, the Marketing Manager is responsible for developing and executing all marketing initiatives. You will take ownership of all aspects related to RSL marketing, which involves developing a comprehensive understanding of the business and its various components that impact our overall marketing image. You will work with the executive team to define the marketing voice and create standards that are applied across the business.

Duties and Responsibilities

What you would be doing

• Leading the development of the RSL marketing plan to meet business objectives and marketing strategy.
• Conduct regular, strategic business reviews to analyze trends, category performance, identify opportunity areas and present recommendations to the leadership team and other partners.
• Develop and execute digital and social media tactics in support of marketing-building strategies.
• Build multi-channel marketing strategies to deploy national initiatives across the RSL market.
• Build an efficient content pipeline with internal resources and suppliers.
• Serve as the copy lead within the department to ideate creative concepts across various mediums.
• Closely monitor and analyze the sales volume, market share and competition to provide actionable insights and recommendations for improvement.
• Execute strategies outlined by the leadership team to drive sales growth and profitability.
• Monitor execution of annual plans and make course corrections as needed.
• Translate strategy into actionable marketing plans
• Manage team workloads and project timelines
• Oversee content creation, digital marketing, and branch support
• Coordinate campaigns and reporting with Channel Managers
• Manage CRM, email marketing, and campaign calendars
• Liaise with vendors and Channel Managers to implement co-marketing 

What we are looking for

• Be a thought leader by identifying, implementing, and sharing the latest marketing trends, new campaign ideas, best practices, competitor activity, and learning opportunities that help drive our mission.
• An expert business operational navigator - you have strong business acumen
• A dynamic communicator-- with excellent interpersonal and communication skills, you create a clear understanding of expectations, and you represent the functional area across the organization.
• Curious and innovative - you always do your research and analyze it to assess and recommend a course of action on industry and economic trends and identify risks and opportunities that may impact the business unit and or designated area.
• Knowledgeable - you have advanced knowledge of the concepts, practices, and techniques of the related field.

Skills and Qualifications

• Bachelor's degree in marketing or a business-related field.
• 8-10 years of professional experience in marketing.
• Have demonstrated ability to grow marketing awareness and marketing consideration metrics.
• Able to develop influential and collaborative relationships across teams and functions, both internally and externally.
• Work both independently and with the team, relying on strong influencing skills to achieve results.
• Superior knowledge of Marketing delivery and all elements of the marketing mix.
• Superior knowledge of strategic business drivers and how these translate into a marketing strategy.
• Superior communication and presentation skills.
• Ability to bring new innovative marketing approaches to life and constantly evolve the best practices.

What we offer:

It's not all about work. That's why we support and recognize our team members with a range of benefits:

• RSL is an entrepreneurial company - we don't micromanage. 
• Embark on a continuous development journey. You have access to $3,500 annually to invest in your professional growth.
• Annual Bonus Program
• 3 weeks vacation.
• 3 personal obligation days.
• Wellness Account.
• Stay healthy with our rich benefits package.
• Protect your future with our Pension Plan.
• Access a 24/7 Employee Assistance Program.

Refrigerative Supply Limited is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial, and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. We would like to thank all applicants for their interest; however, only those selected will be contacted.