Senior Financial Analyst

Senior Financial Analyst (GTM)

Location: Canada | Remote
Department: Administration | Finance
Reports To: Mathieu Côté, Corporate
Type: Permanent | Full-Time

About Solink

At Solink, our mission is to safeguard what matters most. We provide businesses with the tools to know sooner and act faster by transforming video security into real-time operational insights.

Our cloud-based platform integrates seamlessly with your existing cameras and systems, turning them into intelligent sensors that detect and interpret key moments. This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency.

Trusted by over 30,000 locations across 32+ countries - including brands like McDonald's and JYSK - Solink delivers clarity when it counts. Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats.

We're growing rapidly, earning industry recognition, and scaling with purpose. We've been recognized by Deloitte's Fast 50 and Fast 500, Business Intelligence Group, and as one of Ottawa's Best Places to Work. And we're just getting started

The Role

Reporting to the Corporate Controller, the Senior Financial Analyst – Go-To-Market (GTM) will serve as a strategic advisor to Solink's Sales, Marketing, and Customer Success teams. This role bridges financial insight with business strategy, ensuring data-driven decision-making across revenue generation, customer acquisition, and retention activities.

The Senior Financial Analyst will play a pivotal role in both revenue analysis and expense management, providing financial guidance that drives profitable growth, supports operational efficiency, and strengthens accountability across the GTM organization.

What You'll DoRevenue & Performance Analysis

• Analyze revenue trends by product, customer segment, and region to identify growth opportunities and risk areas.

• Partner with GTM leaders to evaluate pricing, discounting, and sales incentive structures.

• Support forecasting and budgeting cycles with detailed analysis of pipeline metrics, conversion rates, and retention performance.

• Develop dashboards and KPIs that provide real-time visibility into GTM performance.

Expense Management & ROI Analysis

• Oversee operating expense planning and tracking for Sales, Marketing, and Customer Success functions.

• Conduct return-on-investment (ROI) analyses for campaigns, headcount investments, and enablement programs.

• Identify cost optimization opportunities without compromising growth objectives or customer impact.

Business Partnering & Strategic Support

• Act as the primary financial contact for GTM leaders, translating financial data into actionable insights.

• Provide scenario modeling and decision support for go-to-market initiatives such as territory design, compensation planning, and channel investments.

• Facilitate data-driven discussions that challenge assumptions and promote accountability.

Process Improvement & Systems Integration

• Collaborate with the FP&A and Revenue teams to streamline forecasting, reporting, and variance analysis processes.

• Contribute to the ongoing integration of Salesforce, NetSuite, and financial planning tools to improve visibility and automation.

• Implement scalable models and frameworks for tracking performance against targets.

Cross-Functional Collaboration

• Work closely with the Billing, FP&A, and Accounting teams to ensure alignment between operational metrics and financial results.

• Support leadership presentations with concise financial narratives and visual insights for board and executive reviews.

What You Bring

Must-Have:

• Bachelor's degree in Finance, Accounting, Economics, or Business Administration

• 4+ years of experience in FP&A, Finance Business Partnering, or a related analytical role

• Advanced skills in Excel and Google Sheets (pivot tables, scenario modeling, automation)

• Strong analytical mindset with the ability to synthesize complex data into business recommendations

• Proven experience supporting sales or marketing functions in a SaaS or recurring revenue environment

• Excellent communication skills and ability to influence non-financial stakeholders

• Strong organizational and prioritization skills, with attention to detail and deadlines

Nice-to-Have:

• Experience with Salesforce, NetSuite, and BI tools (e.g., Power BI, Looker, Tableau)

• Understanding of SaaS metrics such as ARR, CAC, LTV, churn, and net retention

• Exposure to financial automation or AI-driven reporting tools

• CPA, CFA, or MBA designation (asset but not required)

Security Requirements

• Candidates must undergo a criminal records check upon hire;

• Be a Canadian Citizen (dual citizens included), or eligible to work in Canada;

• Be willing to comply with Solink's own security policies and standards.

Our Values

We do things the Solink way:

• Act with URGENCY – Our customers move fast, so we do too.

• Deliver with QUALITY – We sweat the details and hold a high bar.

• Win with TEAM – No egos. Just outcomes, built together.

• Lead with TRUST – We earn it through clarity, consistency, and care.
  

These aren't just words—they shape how we hire, lead, and grow.

Why Solink?

We're not just building tech - we're building a place where great people do great work.

• Clarity and trust: Where the role allows, we support flexibility in how and where work gets done - and we're upfront about what's required.

• Meaningful equity: Every full-time, permanent employee has a stake in our growth.

• Comprehensive benefits: Fully paid health & dental (no waiting period) + $500 health spending account.

• Wellness support: Monthly reimbursement for fitness, wellness, or mental health programs.

• Growth through merit: Advancement is based on contribution, initiative, and the ability to raise the bar - together.

• Candid culture: Clear expectations, honest feedback, and no politics.

• Social connection: From So-learns to Solink-o and So-lunches, we stay connected in ways that actually feel fun.

What to Expect from the Hiring Process

We respect your time and value transparency. Here's a general idea of what to expect:

1. Intro call with our Talent Team

2. Interview with the Hiring Manager

3. Role-relevant task or case (if applicable)

4. Final interviews with cross-functional team members

5. Reference Checks

6. Offer & onboarding

Please note: this is subject to change at any point in the recruitment process based on the needs of the business.How to Apply

Submit your resume and a short cover letter via our [Careers Page]. Let us know what excites you about this role, and how you'd help move Solink forward.

Solink is an Equal Opportunity Employer. We're committed to building a diverse and inclusive workplace. If you require accommodation during the selection process, please let us know.

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