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Marketing Media Buyer

2 weeks ago

Edmonton, Alberta, Canada Bios Wellness Clinics Full time

JOB TITLE: Marketing Media Buyer

LOCATION: Edmonton, AB

EMPLOYMENT STATUS: Full Time (non fractional or agencies)

HOURS OF WORK: Monday - Friday 9 am – 5:30 pm

COMPENSATION: $70,000-$90,000 based on experience

REPORTS TO: VP Marketing & Operations

NO AGENCIES OR FRACTIONAL MARKETING - This is a full time permanent position.

ABOUT BIOS

Bios Wellness Clinics' multi-disciplinary approach is aimed at redefining excellence in care through innovative technologies. Our mission is to provide cutting-edge treatments in medical aesthetics, naturopathic medicine, and complementary & alternative medicine to enhance the well-being of our patients.

WHY BIOS

At Bios Wellness Clinics, we are committed to innovation and excellence in medical aesthetics and wellness. Our team members are equipped with cutting-edge tools, ongoing professional development opportunities, and a collaborative environment where creativity and collaboration are valued. By joining Bios, you'll thrive in a forward-thinking organization that emphasizes both your personal growth and the delivery of exceptional patient care, setting us apart in the industry.

JOB SUMMARY

We are seeking a skilled and results-driven Marketing Media Buyer to join our dynamic team and enhance our advertising strategies across Google Ads and Meta. In this role, you will leverage your expertise in digital media buying to design and implement comprehensive Pay Per Click (PPC and CPC) strategies that align with our marketing objectives. In addition to buying, optimizing, and analyzing media, creating persuasive ad copy, and directing the execution of static and video assets.

KEY RESPONSIBILITIES

Campaign and Budget Management

  • Develop and execute content for paid ads, including writing ad copy and directing the execution of static and video assets to enhance audience engagement.
  • Formulate comprehensive PPC strategies that align with marketing objectives and target audience profiles, with an emphasis on Google Ads and Facebook/Instagram platforms.
  • Manage the execution of PPC campaigns across various platforms, ensuring adherence to deadlines and budget constraints.
  • Continuously track and analyze campaign performance metrics, providing detailed reports and actionable insights to inform future planning.
  • Implement testing strategies, such as A/B and multivariate testing, to optimize ad performance, landing pages, and audience targeting.
  • Strategically allocate budgets for each campaign and monitor spending to ensure maximum ROI while adhering to overall budget limits.
  • Flexibility to extend media buying efforts to traditional platforms like billboards based on business needs.

Performance Analysis

  • Leverage analytics platforms (Google Analytics, SEMrush, etc.) to derive insights on user behaviour and inform future campaign strategies across Google Ads and social media platforms.
  • Ensure all advertisements comply with platform policies and best practices, minimizing risks of ad disapproval and account suspension.
  • Regularly analyze performance metrics to identify opportunities for optimization.
  • Stay informed about industry trends, emerging technologies, and platform updates to refine strategies and maintain competitive edge.

Collaboration and Strategy

  • Use  to manage marketing projects, timelines, and deliverables.
  • Conduct in-depth keyword research and competitive analysis to identify high-performing key words and optimize ad relevance.
  • Collaborate with marketing web development and design teams to create and optimize landing pages that facilitate higher conversion rates.

Compliance

  • Ensure compliance with the Medical Physicians Board regulations regarding advertising and marketing practices.

All other related reasonable duties and responsibilities.

QUALIFICATIONS

  • Education: Bachelor's degree in Marketing or a related field, or equivalent extensive experience.
  • Experience: 3+ years of experience in managing and executing paid social campaigns, with strong experience in Google Ads and Meta Ads.
  • Advanced proficiency in content creation and optimization for Ad Tech platforms like Google Ads and Meta Ads.
  • Exceptional analytical skills to interpret complex data, extract actionable insights, and make strategic, data-driven decisions.
  • Demonstrated expertise in staying current with advertising and media trends to maintain a competitive edge.
  • Strong organizational skills and excellent critical thinking abilities to develop and implement effective campaign strategies.
  • Excellent communication and interpersonal skills, with proven ability to collaborate and influence across diverse teams

What We Offer

  • Competitive salary based on experience.
  • Flexible hybrid work environment.
  • Opportunities for professional growth and development.
  • A collaborative and supportive team culture.

Job Type: Full-time

Pay: $70,000.00-$90,000.00 per year

Application question(s):

  • Confirm you are not part of an Agency or offering Fractional Services as this is a Full-Time permanent position.
  • Are you located in Edmonton, AB?

Education:

  • Bachelor's Degree (required)

Experience:

  • managing paid social campaigns / media buying: 3 years (required)

Work Location: In person