Lead Generation Specialist

2 days ago

Niagara Regional Municipality Fonthill, Canada Duliban Insurance Full time
Are you looking for an opportunity to grow your career in marketing? We have an incredible opportunity for you
At Duliban Insurance, we are not your average insurance broker – when you join the Duliban Dream Team, you become part of something bigger. Our tenets of honesty, integrity, and hard work inform everything we do – from our innovative technological approach to our commitment to the communities we serve, we drive for excellence while maintaining our homegrown roots.Join our award-winning Dream Team and grow with us

The Lead Generation Specialist plays a pivotal role in driving Duliban Insurance Brokers' sales and marketing efforts. They are responsible for developing and implementing lead generation focused marketing strategies that attract and engage clients through various digital channels. The key metrics for this role are monthly lead counts, sales, and campaign performance.

Responsibilities
  • Strategize, develop, and execute comprehensive lead-generation marketing plans that include paid advertising campaigns and content creation. Platforms include Google, Microsoft, Reddit, Meta and Linkedin.
  • Manage the lead aggregators (webrater, ratehub, lowestrates), working on optimizing the flow of customers and ensuring they are functioning to the best of their ability.
  • Prepare research before launching campaigns, as well as analyzing the effectiveness against company goals after launch based on data driven insights.
  • Manage the Duliban customer referral program from start to finish, including shipping, reporting, and optimization.
  • Design and implement marketing strategies for client engagement, including email campaigns, newsletters, billboards, direct mail campaigns.
  • Manage lead aggregation tools, workflows, and optimization for lead generation.
  • Zoho and Pathway sales communication workflow management and optimization for lead generation.
  • Optimizing customer journey from lead to customer.
  • Implementation to reporting of website AB testing for page optimization and lead generation.
  • Keep up to date on industry digital marketing trends, prepare pitches on new experiments to generate leads.
  • Review and update website with new engaging content to build our SEO program
  • Update scorecards and reports as needed.
  • Review data platforms (Meta, AHREFs, Google Search Console, Google Analytics, Zoho) to understand the consumer and make strategic decisions based on results that directly benefit lead generation and sales.


Requirements Skills & Qualifications 

• 1-3 years of experience in Managing PPC Advertising Campaigns

• 1-3 years of experience in Conducting Research, Analysis, and Reporting with tools such as Google Analytics, AHREFs, SEMRush, Search Console, and Zoho

• 1-3 years of experience in Developing and Reporting on Email Marketing Campaigns (from concept to execution)

• At least one year experience in Website A/B Testing and Optimization for Lead Generation using WordPress

• At least one year experience in Managing Referral Programs and Improving Customer Retention Strategies

• At least one year experience in Design and Editing Proficiency with Canva or Adobe Suite

• Experience with Zoho CRM and Pathway Software

Benefits Duliban Insurance Brokers is an award-winning third generation brokerage that has been consistently named a top insurance workplace, winner of Brokerage of the Year (2019), and Lincoln's Business of the Year As a division of the McDougall Insurance Group with offices across Niagara and Haldimand, our team prides itself on helping clients find simple, affordable solutions to all their auto, home, business and farm insurance needs.

As a valued Dream Team Member, you receive:

• Competitive compensation based on years of experience

• A benefit package including medical, dental and vision coverage

• A health spending account to use at your discretion

• RRSP and DPSP Plan

• Paid time off to volunteer in the community

• Training and development opportunities

Become a valued member of the Duliban Dream Team and work alongside dedicated, motivated individuals committed to the communities we serve. Come and join us

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